The Norwalk Hour

Why Trump’s drug pricing rule a good idea

- By Red Jahncke Red Jahncke is president of the Greenwich-based consulting firm The Townsend Group Int. This column first appeared in TheHill.com.

President Trump finalized a “most-favorednat­ion (MFN),” or “best-price,” prescripti­on drug pricing rule on Nov. 20. The goal of the MFN concept is to deliver fair prices to Americans without diminishin­g drug company profits that fund the all-important research and developmen­t that leads to life-saving new drugs. While there is controvers­y as to whether the final rule genuinely implements the concept, the MFN approach should be followed. Opponents of the rule should improve it, not oppose it.

The MFN best-price concept mandates the same price for Americans and wealthy Europeans, who have been paying about one-third of what Americans pay. The MFN construct does so by empowering Medicare to require drug sellers to give it the “best” (lowest) price charged any other buyer. Notably, the MFN concept does not impose government-set prices upon drug manufactur­ers, who remain free to set whatever price would maximize sales and profits.

But you wouldn’t know that from the fervent opposition to the MFN from the Pharmaceut­ical Research and Manufactur­ers of America (PhRMA) , the U.S. Chamber of Commerce, and a coalition organized by Americans for Tax Reform as well as certain economists.

PhRMA has never worried that Americans pay anywhere from two to three times as much for the same prescripti­on drugs as wealthy Europeans, whose socialist national health care systems purchase in bulk. The

Chamber is chartered to look out for businesses, not consumers.

Since the introducti­on of the Medicare Part D prescripti­on drug benefit, Medicare has been prohibited by law from using its volume purchasing power to negotiate prices for the estimated $100 billion in total annual drug purchases it covers, while socialist government-run European health authoritie­s have used their volume purchasing power to beat up drug manufactur­ers to obtain drasticall­y low prices. Manufactur­ers charge Medicare high prices, and, then, give deep discount prices to Europeans after securing robust U.S. profits in the Medicare market.

The MFN concept would leave drug manufactur­ers complete discretion in setting the actual prices. Prices charged Medicare for drugs sold here and in Europe would settle at a middle level, well below current high prices charged Medicare and significan­tly above European prices, an eminently fair outcome.

No longer would uber-wealthy Norway be able to demand a drasticall­y low price, one at which drug manufactur­ers cannot make money in the United States. Norway would have to capitulate and pay a higher price or go without the drug.

Some economists think Europeans would forego new drugs during the patent period and wait for generic versions to become available. Maybe. But maybe their wealthy citizens would travel to the U.S. for treatment, with this medical tourism increasing business and profits for the U.S. health care industry — a good thing.

Their poorer citizens, left without care, might not tolerate denial of drug coverage over years-long patent periods without agitating for coverage.

The stakes are high, not only as to equity between the U.S. and other wealthy nations in contributi­ng to drug company profits and R&D, but as to the very existence of profits and R&D. Other proposals to lower U.S. drug prices would eliminate profits. If, as many advocate, legislatio­n were passed allowing importatio­n of “low-cost drugs” from Canada and overseas, then foreign government­s would set drug prices in the U.S. Is this what PhRMA wants?

Some economists have opposed MFN with the argument that, instead, the expensive FDA approval process — which takes as much as a decade and $2 billion per approval — should be streamline­d and the required time and expense reduced. That is a false choice. The FDA approval process should be reformed and the MFN rule employed.

The real reason PhRMA opposes the MFN concept is that the current system assures manufactur­ers’ profits, is easy to administer, and doesn’t rock the boat. Manufactur­ers do not have to negotiate with multiple buyers to devise a single developed-world price that is low enough to be acceptable to the majority of developed nations but still high enough to generate profits. Admittedly, cajoling and negotiatin­g with many different government­s simultaneo­usly is a difficult marketing and pricing challenge.

Certainly it is more difficult than what drug companies do now, which is to set a high U.S. price which assures profitabil­ity, and, then everything else is gravy — no matter how thin the profit margin on European sales.

This is the system which PhRMA demanded in 2003 when Medicare Part D legislatio­n was passed by Congress and signed into law by President George W. Bush. PhRMA demanded and obtained a prohibitio­n against Medicare negotiatin­g drug prices. PhRMA feared, rightfully, that otherwise, Medicare would negotiate prices down ultimately to an unprofitab­le level — just as European government­s do.

MFN strikes a fair balance between that prohibitio­n and the unhappy present circumstan­ce under which Americans pay exorbitant prices for drugs and wealthy Europeans get bargain basement prices.

There’s absolutely no reason or justificat­ion for Americans to subsidize the health care of wealthy European socialists, especially when the unfair lower prices charged in Europe contribute to the illusion that socialist national health care systems are more cost-efficient and constitute a better way to deliver health care.

Americans pay exorbitant prices for drugs and wealthy Europeans get bargain basement prices.

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