City Carting gets new name, paint
City Carting & Recycling trucks in Connecticut will be getting a new look, as the Stamford-based trash hauler’s parent company changes its name to WIN Waste Innovations, along with Wheelabrator Technologies, which operates a waste-toenergy plant in Bridgeport.
City Carting operates recycling and transfer stations in Stamford, Norwalk, Milford and Somers, N.Y., while offering dumpster service as far east as New Haven.
The new WIN Waste has its headquarters in Portsmouth, N.H., where Wheelabrator is based.
In addition to City Carting, the WIN Waste name will be affixed to eight other entities in the Northeast, including County Waste Management servicing Westchester County and Putnam County, N.Y. as well as portions of Fairfield County.
WIN Waste will serve more than 110,000 customers with a fleet of nearly 350 trucks, while operating 50 collection and transfer stations. The company has 1,900 employees.
The Wheelabrator plant in Bridgeport is one of several operated by the company that burn garbage to produce electricity. At peak operation, the Bridgeport plant can produce power for the equivalent of more than 60,000 households.
The company launched on Tuesday a preview of its new website at www.win-waste.com, with links to its existing brands like City Carting until the final version is complete.
WIN Waste did not make CEO Bob Boucher or another executive available immediately to provide details on the decision to re-brand, and any long-term plans to improve customer service and pricing.
It is the biggest brand conversion for a waste disposal company in southwestern Connecticut since 2011, when Long Island, N.Y.-based Winters Bros. acquired Danbury-based Automated Waste Disposal, after its former owner was incarcerated for racketeering. Forest-green Winter Bros. trucks are now a common sight on Fairfield
County streets.
The trade publication Waste Today ranked Winter Bros. last year as the 22nd largest provider of hauling services in the country, with revenue of $151 million. One Connecticut company landed on the list: USA Hauling & Recycling in Enfield, with reported revenue of $335 million.
Waste Management is at the top of the heap nationally with revenue of $15.2 billion last year. Waste Management itself was a prior owner of Wheelabrator, selling it in 2014 for nearly $2 billion to a New Jersey private equity investment firm, which in turn flipped it in 2019 to Australia-based Macquarie Group.
Macquarie combined Wheelabrator with Tunnel Hill Partners which contributed City Carting and other assets to the company now known as WIN Waste.
Norwalk hired City Carting & Recycling in 2008 to
take over municipal waste collection, with the company handling about 14,000 parcels today in the Fourth Taxing District which covers swaths of the city. The city has lauded the company’s service since in its annual budget documents.
“We’ve very happy with City Carting,” stated Josh Morgan, a spokesperson in the office of Mayor Harry Rilling, in an email response to a query. “They have always been very responsive to the needs of the residents.”
City Carting also disposes of recyclable materials for the city of Stamford, with a spokesperson saying its current contract is valued at $750,000 annually.
City Carting has won multiple contracts from the state of Connecticut over the years, including for waste removal and recycling at UConn Stamford and at state parks like Sherwood Island in Westport.
In 2014, the Connecticut General Assembly set Connecticut on a 10-year program to divert from landfills 60 percent of the municipal solid waste, through recycling, promotional campaigns to reduce packaging and encouraging construction companies to find ways to reuse materials from demolition.