Business calendar

• Altair Engineering of Troy, a global technology company will host its 2020Global Altair Technology Conference, virtually, Oct. 5-7. The free three-day conference will feature keynotes including “The Future of AI is Empathetic” presented by Rana el Kaliouby, CEO and co-founder of Affectiva and author. The conference will also showcase critical trends in healthcare, mobility, artificial intelligence, and the augmented workforce – and will include a day dedicated to inspiring students and start-ups. Register at https://atc2020. virtual.altair.com/en.

• Shelving Inc. is celebrating 60years in business by launching a contest offering the chance for one Michigan business to win $10,000in pallet racking materials to outfit a warehouse or office space. Businesses eligible to apply must be located in Michigan and have a commitment to their community through charitable efforts. Applications accepted Oct. 5to midnight Oct. 16, at www.shelving.com/anniversarygiveaway-s/2791.htm.

• The city of Farmington Hills Business Resources and COVID-19Resources page, https://fhgov.com/Business/BusinessResources.aspx

• Oakland County business counselors are offering virtual workshops geared to help small-business owners develop strategies to succeed in the wake of the COVID-19 crisis, most of which are free, but registration is required:

- “Starting a Business” is 9-11a.m. Oct. 7, free.

- Social Media for Business Growth 2020” is 9-11:30a.m. Oct. 8, seminar for business owners, on using LinkedIn, YouTube, Facebook, Instagram and Twitter as tools for marketing, presented by Terry Bean, founder of Networked Inc. and Motor City Connect, $40per person.

- “Pivoting Your Business to Thrive in a New Environment” is 11a.m.-noon Oct. 13, free.

- “Startup Cash Analysis – Don’t Get in Over Your Head” designed to help startup businesses, is 1-2p.m. Oct. 13, free. - “CEED Lending Small Business Loan Orientation” is 9-11a.m. Oct. 14, free. - “Market Trends During the Coronavirus Crisis: Consumers have Changed, Will You?” is 1-2p.m. Oct. 20, free.

- “From Good Idea to Great Concept” is 5:30-7:30p.m. Oct. 21, free.

- “How toWrite a Business Plan in the New Economy” is 11a.m.-noon, Oct. 22, free.

- “Projecting Cash Flow – Overcoming Business Interruptions and Beyond” is 1-2 p.m., Oct. 27, free.

For information about workshops hosted by Oakland County, visit www.oakgov.com/ advantageoakland/business/OneStopShop/Pages/default.aspx, call (248) 8580783, or email smallbusiness@oakgov. com. For business resources and printable materials, visit www.oakgov.com/covid/ businessrelief. For information about COVID-19, visit www.oakgov.com/covid.