Alzheimer’s Association Michigan Chapter hosts chocolate fundraiser
The Alzheimer’s Association Michigan Chapter hosts its 36th annual Chocolate Jubilee on Saturday, Oct. 24 to support Alzheimer’s and dementia care, support and research.
Though this year’s event looks a little different, it offers participants the opportunity to purchase and send sweet treats to loved ones, enter to win a oneweek stay for four at a condo in Siesta Key, Fla., and honor a loved one through the event’s Sweet Memories video segment.
The Chocolate Jubilee 2020 presentation will take place virtually at CJ2020.givesmart.com and can be streamed any time after noon on Oct. 24. Participants can purchase sweet treats through the end of November.
“COVID-19 has changed the format of this event this year but hasn’t changed the need for it,” said Maureen O’Reilly, Alzheimer’s Association Michigan Chapter donor engagement manager. “Events like this help fund critical programs and services as well as offer an opportunity to recognize persons with dementia and their caregivers.”
One of the vendors is the Southfield-based business Savorfull, which specializes in healthy, allergy and dietary lifestyle-friendly sweet treats. Founders Phyllis Canvasser and her daughter Stacy Goldberg have a professional and personal connection to Alzheimer’s and dementia. Canvasser’s mother and Goldberg’s grandmother Ileene Levin lived with the disease for many years.
“Our family relied heavily upon the Alzheimer’s Association as an incredible resource and support system when my grandmother was diagnosed, and we are so grateful to have their strong presence in our Metro Detroit community. We are thrilled to partner with the organization to support this year’s Chocolate Jubilee,” said Goldberg.