Swift’s new single, video break two streaming records
Before the actual music video for Taylor Swift’s new single was released Sunday during MTV’s VMA awards, her lyric video had broken a YouTube record.
Taylor dropped her single “Look What You Made Me Do” on Aug. 24, along with an Alfred Hitchcock-style animated lyric video, which was viewed more than 19 million times on its first day. That made it the most-viewed lyric video on YouTube in a single day, Variety reported. The title previously had been held by the lyric video for “Something Just Like This” from Coldplay and the Chainsmokers, which racked up 9 million views in a single day.
On Spotify, listeners streamed “Look What You Made Me Do” more than 8 million times, setting a global record for the most first-day streams on the platform, The Associated Press reported.
On top of all that, lots of people actually paid cold hard cash to have the song in their digital libraries, Billboard reported. Last week, the song was downloaded about 200,000 times — it took Ed Sheeran’s “Shape of You” an entire week to get that many downloaded. Billboard reported that forecasters predict Taylor’s single will rack up a half million downloads in its first week out, making it the biggest single debut since Adele’s “Hello” in 2015.
Swift’s single comes off her forthcoming album, “Reputation,” which will drop Nov. 10. If you want to go the oldest-of-schools route to listen to it, UPS has got you; the company is Swift’s official delivery partner, and the singer’s face is on a bunch of trucks.