Tar­get joins other re­tail­ers in of­fer­ing voice shop­ping

The Oklahoman - - ENERGY - BY ANNE D’IN­NO­CEN­ZIO AP Re­tail Writer

NEW YORK — Tar­get is jump­ing into voice-ac­ti­vated shop­ping as it deep­ens its re­la­tion­ship with Google, of­fer­ing thou­sands of items found in the store ex­cept for per­ish­ables like fruit and milk.

The move is hap­pen­ing as Google says shop­ping will be avail­able later this year through Google As­sis­tant on iPhone and An­droid phones, join­ing its Google Home de­vice and An­droid TV. So shop­pers can shout out or­ders to their phone while they’re run­ning around do­ing er­rands or just walk­ing.

Tar­get Corp. joins Walmart and Home De­pot among oth­ers in part­ner­ing with Google on voice shop­ping as they seek to com­pete against Ama­zon’s dom­i­nance with its Echo de­vices. Ama­zon started of­fer­ing Echo voice as­sis­tants in late 2014, while Google made its de­but with Google Home ear­lier this year.

Tar­get is also ex­pand­ing na­tion­wide its Google Ex­press pro­gram that of­fers faster de­liv­ery from a test pro­gram in New York City and Cal­i­for­nia. Shop­pers will be able to get de­liv­er­ies within two days since the items will be shipped to a nearby Tar­get store for free pro­vided the pur­chase meets the $35 or­der min­i­mum.

Next year, Tar­get shop­pers will be able to pick up their on­line pur­chases at a Tar­get store where or­ders are ready in two hours as part of the Google Ex­press pro­gram. They’ll also be able to use Tar­get’s loy­alty card as an op­tion for Google Ex­press shop­pers, giv­ing them such ben­e­fits as a 5 per­cent dis­count off most pur­chases.

Like many re­tail­ers, Tar­get has been of­fer­ing more shop­ping op­tions. This past sum­mer, for ex­am­ple, the Min­neapo­lis dis­counter be­gan ex­pand­ing its next­day es­sen­tials de­liv­ery ser­vice that it was test­ing to the At­lanta, Chicago, Los An­ge­les, New York, Philadel­phia, San Fran­cisco, St. Louis, and Wash­ing­ton, D.C./Bal­ti­more ar­eas.


Google CEO Sun­dar Pichai talks about the new Google As­sis­tant dur­ing a prod­uct event in San Fran­cisco. Tar­get is jump­ing into voice-ac­ti­vated shop­ping as it deep­ens its re­la­tion­ship with Google.

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