Fashion a la Mode
WOMAN BRINGS STYLE EXPERTISE TO NEW PASEO BOUTIQUE
Eden Turrentine has a knack for knowing what customers want.
Credit years of working in both luxury and contemporary fashion, as well as owning an Airstream trailer that was transformed into a mobile chic boutique. Many women in town also have her number on speed dial for assistance with wardrobe overhauls, quick updates and styling assistance.
Now Turrentine brings that knowledge, experience and savvy styling manner to her new store in the Paseo Arts District.
Jonque Mode opened Nov. 1 offering women fashionable clothing and accessories that are easy on the budget. Most pieces cost less than $100.
“It’s been somewhat of a process,” Turrentine said. “I transitioned from mobile to bricks and mortar, going against the grain of what a lot of people are doing right now. In a positive way, it’s been a good experience for me because my business has been even better than ever.”
She said she offers an affordable alternative to luxury or curated items. “I feel like all my experience in higher-end retail helped me develop an eye and helped me source and find products that have higher inherent value from a fashion perspective but doesn’t break the bank.”
The store allows women to shop and have fun and enjoy clothing and accessories that are more accessible.
“I think that’s what I offer,” Turrentine said. “People want to shop in a boutique and feel like they’re looking for a special curated item but be able to afford it.”
Her store isn’t designed for one type of customer or income level, though. People who can afford higher price points come in here and enjoy shopping and find things they like, she said.
“Everybody likes to have some items they spend more money on, and I encourage that. But they fill in with items they’re not going to have forever.”
Her clients’ ages range from 17 to 70, she said, and that’s how she buys when she looks to fill the store. “I can honestly say there’s nothing in here that I don’t like or appreciate.”
That doesn’t mean she would wear all of it. Some of it’s not for her body type; other pieces may skew a different age.
“That’s what I’m kind of providing, and it has been really well received,” she said.