Local entrepreneur strives to provide affordable financial advice to all

How to go about repairing your credit, reducing your student loan debt or obtaining the best mortgage loan now is available to you through a locally produced app.

The answers are among the widespread financial advice available to consumers nationwide through a new app called Coinmast launched by an Oklahoma City-based millennial entrepreneur.

“My dream is that everyone has access to personal, affordable financial help when they need it,“George Haller, Coinmast’s 21-year-old founder and CEO, said.

At $11 a call, the tech startup offers such help from certified financial counselors, certified financial planners and certified public accountants whom Haller contracts nationwide. Experts, he said, offer advice on almost anything, excluding on individual securities, insurance and taxes.

A Swiss American, Haller relocated five months ago from Portland to a studio apartment at 10th and Broadway because of Oklahoma City’s low cost of living and its proximity to the most consumer-friendly lending and credit organizations affiliated with the Consumer Federal Protection Bureau. He said Coinmast’s financial gurus have answered more than 1,800 calls from consumers, and hope to help even more this year. The company closed its inaugural year $4,000 in the hole.

There’s no time limit on Coinmast calls, although if callers switch topics — say from mortgages to retirement planning — they’re charged an additional $11, Haller said. Meanwhile, advice offered via website messaging is free.

Haller hasn’t gone to college, to the disappointment of his mom, a Boston native and Switzerland-based consultant for working women. His father works as a wealth manager in Switzerland.

“My decision was based on how I can be most useful to society,” Haller said.

“It makes me feel good when I get an email, thanking me for the help we’ve provided ," he said .“Everybody is motivated by some form of do-goodery, and this is my version.”