HOLIDAY SHOPPING PLANS
Retail businesses are preparing for the upcoming holiday shopping season
Where should businesses start when it comes to their holiday planning?
Form a plan! For businesses, it is really important to lay out a roadmap, if you will, to help them establish a game plan for the holidays. BBB recommends starting to look at what kind of sales/promotions your business will offer during the holidays and work on creating printed materials and digital advertising at least two weeks in advance. For holiday tips and free downloadable checklists, visit https:// bbbcentralokholidays.com/ You can also follow BBB on social media ( Facebook, Twitter, LinkedIn, Instagram and Google my Business) for daily holiday planning tips, @
BBBCentralOk
How can business owners get staff involved?
Communication is key when it comes to great customer service. If your business is customer- focused, be sure that your staff is informed about different programs, services and materials you offer during the holidays. Customer complaints often arise from miscommunication, so be sure you're talking with your front-facing staff so they know how to tackle any question that comes their way. If your customer does have a negative experience make sure staff is empowered to help and provide a resolution.
How can businesses be different from their competition?
Consider partnering with other local businesses to create a holiday escape for your customers. Your business can try offering snacks, happy hour or other fun holiday-themed perks to provide your customers. Your business can elevate the environment to make the experience memorable and hopefully keep customers coming back.
What about businesses that aren't open during the holidays?
Many businesses that don't offer a retail service can still get in on the action. Consider leaving promotional products or business cards with a neighboring business or team up with them to put together a raffle or giveaway on social media, or in person. Don't be afraid to do fun things to promote your business. Visit
BBBCentralokholidays.com for additional holiday planning tips and checklists.