WhoFi founder publishes book on Wi-Fi analytics

An Oklahoma City Wi-Fi analytics company, Who Fi, has published a book on Wi-Fi analytics and how the technology can create stronger communities.

The book, “Wi-Fi Analytics; Track, Improve, Grow,” covers several topics written for the average reader.

It includes information about which industries use Wi-Fi analytics and what hardware, software or service people might need to get started. It is available on Amazon Kindle for $7.99 and is free with Kindle Unlimited.

In a news release announcing t he book, author and WhoFi cofounder John Kerber said readers will learn more about the specific technologies that work together to improve public venues and communities, such as social Wi-Fi, foot traffic, guest Wi-Fi, Wi-Fi marketing and presence analytics.

WhoFi provides analytics services to business and public spaces so owners and managers can better understand who is connecting to the internet on their network.

“The value in Wi-Fi analytics is to help real-world communities, and realworld spaces not become digital, but to retain and enhance the unique qualities that make them real and unique,” Kerber said.

“At the same time, to stay relevant, our industry needs to help the physical spaces and communities stay top of mind when their members are spending time in the digital world.”

The company was previously known as Who's On My Wifi. Kerber told The Oklahoman in 2015 that he came up with the idea of launching WhoFi while working at another Oklahoma City tech company. A co-worker brought a personal laptop from home and was able to easily access the company's network without detection.