More U.S. employees getting Juneteenth off
NEW YORK—A unprecedented number of U.S. companies are giving employees off for June teen th on Friday, raising hopes that the day commemorating the end of slavery could someday become a true national celebration.
The momentum could hinge, however, on whether the country' s largest employer-the federal government- joins the trend. The date - June 19th - is not a federal holiday, and many non- Black Americans have only recently become of aware of the day.
More than 460 com panies, including Nike, Twitter and Lyft , have committed to observing June teen th, with the majority offering a paid day off, according to Hell a Creative, a group of Black creative professionals in the San Francisco Bay Area that launched an initiative to galvanize corporate support for making the day an official holiday.
It's a potential sea change, spreading awareness of the date beyond African Americans who have long celebrated it with cookouts, parade sand community festivals.
“We've explained our lives away as Black people. We've had to explain and define Black history,” said Miles Dotson, co-Founder of HellaCreative. “Our hope is that we've said it enough times that folks outside of ourselves see that they are equally part of this picture.”
June teen th com memorates the day when the last enslaved African Americans learned they were free 155 year ago in Galveston, Texas, where Union soldiers brought them the news two years after t he Emancipation Proclamation.
This year, in the wake of the police killing of George Floyd, Juneteenth is expected to be a day of racial justice protests, a key driver behind companies deciding to mark the day. Other prominent corporations giving employees time off include Target, J. C. Penney, Best Buy, the NFL
and J.P. Morgan Chase.
“As a Black person, I have been `sat down' by older relatives and told the stories of disenfranchisement, discrimination, and the multiple exclusions they faced,” said Philip Thompson, a team leader at stock images provider Shutter stock, which declared Juneteenth a permanent company holiday.
“After 155 years, it is truly an emotional moment to know that society is beginning to acknowledge Black freedom struggles,” he said.
Smaller businesses are following suit, particularly those whose employees have engaged in the Black Lives Matter movement, which has reverberated worldwide after Floyd's death and inspired multiracial protests.
Lori Rosen, owner of a small public rel ati ons firm in New York City, had never heard of Juneteenth until recently. But she decided to give her 16 employees the day off when she saw big tech companies doing it, and after New York Gov. Andrew Cuomo declared
it a holiday for state employees. Several of her employees are spending the day volunteering for the Juneteenth Freedom Phone bank, an in it iative encouraging Census participation.
“I thought to myself, `How did I not know about this all these years?'” said Rosen, 64, who is white. “I started wondering, is this another example of how a national holiday is formed?”
The question is whether the fervor of the moment will last and where it will ultimately lead. While the list has grown quickly, only a small minority of U.S. companies are observing Juneteenth, and not all have committed to do so beyond this year.
“Right now, everyone is feeling really strongly about this but is this something they think they are going to maintain longer term ?” said Carolina Valencia, a director in research firm Gartner's human resource practice. “Is this going to temporarily raise awareness or is the awareness going to last? It's hard to know.”