McDonald's launches J Balvin Meal
Move over Travis Scott Meal.
McDonald's launches its next celebrity menu collaboration with award-winning reggae to na rt istJB alvin Monday, a day after its popular collaboration with Cactus Jack ended.
TheJBalv in Meal arrives at participating restaurants nationwide Monday and is scheduled to be available through Nov .1, the fast-food chain announced in a news release Monday. It features a Big Mac, fries with ketchup and an Oreo McFlurry.
While the collab meal will be available to order in-restaurant, for carryout, at the drive-thru and with the McDonald's app, to get the meal as a deal it' ll need to be ordered through the mobile app.
When ordering the meal as an offer on the app, get any sizeMc Flurry for free, McDonald' s told USA TODAY. Prices vary by location and the app gives the option to order any-size fries and McFlurry flavors other than Oreo for the meal.
The popularity of the month-long Travis Scott collaboration – the first time a celebrity's name has been on t he menu in the U.S. since 1992 – led to shortages of key i ngredients across t he nation. Originally, the meal was available for $6 in restaurants, carry out, drive-thru and the app, but McDonald's shifted the meal to an app-only promotion to get it at the discounted price.
McDonald's U.S. Chief Marketing Officer Morgan Flatley called Balvin a “trailblazing international icon.”
“He's always been a regular at McDonald's restaurants during his concert tours, and now we're excited to bring his go-to order to our menus across the U.S.,” Flatley said.
Last week, Balvin landed 13 nominations for the 2020 Latin Gram mys, including two nominations for album of the year and two for record of the year. The Colombian superstar, who revealed in August that he had COVID-19, also was nominated for several 2020 People' s Choice Awards from male artist, Latin artist and music video of the year for “UN DÍA” with Dua Lipa and Bad Bunny.
“As along time McDonald's f an, I am excited to join the short list of global icons who have had a meal named in their honor ,” B alvin said in the release. “I am looking forward to sharing my signature order with my fans, along with more surprises that are to come with this partnership. ¡Lego!”