The Oneida Daily Dispatch (Oneida, NY)
Tourism board honors founding member
Dr. Joan Johnson was posthumously awarded the Champion of Tourism award for her impact on the region.
HAMILTON, N.Y. » Dr. Joan Johnson was named the recipient of the 2018 Emily Marshall Champion of Tourism Award for the impact she made on students and colleagues.
Madison County Tourism presented the award posthumously to Johnson, who was an associate professor of Travel-Tourism and Hospitality Management at Morrisville State College and co-founder of Madison County Tourism, at MCT’s annual dinner at the White Eagle Banquet and Conference Center in Hamilton.
“Joan was an inspiration and a strong leader. And her devotion to tourism, education and Madison County was obvious to all who knew her,” said Truman Hartshorn, acting president of Madison County Tourism.
A graduate of Morrisville-Eaton High School and Morrisville State College, Johnson held the position of associate professor of Travel-Tourism and Hospitality Management at her alma mater since 1991. With a BA in Food Service Administration, an MBA fromRITand a doctorate in Higher Post-Secondary Education from Syracuse University, Johnson used it with her personality and excelled as she taught soonto-be tourism professional.
“It is impossible to overstate the impact that she has had on the thousands of students and colleagues she has touched dur-
ing her decades at the College,” Johnson’sDepartment Chair Kerry Beadle said.
In 1991, Johnson, Emily Marshall and Doris Holmes worked to incorporate the Madison County Tourism Committee, with Johnson serving as President. This organization later became Madison County Tourism, Inc., which remains the county’s official tourismpromotion agency marketing the county to visitors across the globe. Johnson served as President of the organization for nearly 27 years.
Tourism is a vital industry in Madison County. According to data from Tourism Economics, vis- itors spent an estimated $88.9 million in Madison County in 2016. This tourism-related revenue generated local property, sales and occupancy taxes totaling more than $6.1 million, which saved the average Madison County household $412 and sustained nearly 2,100 jobs in the county.
The award, which is given annually to those who have had a significant impact on the tourism industry in Madison County, was accepted on Johnson’s behalf by Emily Marshall, the award’s namesake.
“If Johnson wasn’t as active as she was, Madison County Tourism wouldn’t be what it is,” Marshall said.
It is estimated that since MCT’s founding, Madison County has benefitted from $1.7 billion in visitor spending that has generated $107 million in local taxes, which in turn saved the average property tax payer a total of $7,834.
For more information on Madison County Tourism, visit http://madisontourism.com