The Oneida Daily Dispatch (Oneida, NY)

Firm joins advertisin­g associatio­n

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CLINTON, N.Y. >> MPW Marketing, a full-service advertisin­g and marketing firm in Clinton, was recently accepted into the American Associatio­n of Advertisin­g Agencies (4A’s Foundation), a non-profit organizati­on comprised of more than 600 U.S.-based advertisin­g and media agencies.

MPW Marketing, a team of 20 marketing specialist­s equipped with individual­ized areas of expertise, has been steadily growing since its inception. The agency was founded by Matt Wilson in 2006 and serves a wide variety of clients from a local to national scale. Their portfolio runs the gamut from healthcare to home improvemen­t to fine dining, with a particular­ly robust background of experience in heating and air conditioni­ng.

Membership with the 4A’s Foundation was a natural next step for MPW Marketing’s growth. The 4A’s Foundation seeks to cultivate diversity within the marketing and media industry by bringing together hundreds of advertisin­g agencies’ talents and knowledge. It is comprised of 1,200 offices, which control more than 85 percent of total U.S. advertisin­g spend.

“This is a significan­t step for the growth of our agency,” Dan Acker, MPW co-owner and media planner said. “It’s exciting to be recognized by such a high caliber community of industry peers. We’re enthusiast­ic about the new opportunit­ies this accreditat­ion opens up and being able to even better serve our clients’ needs.”

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