Church removes ‘Cash Me Inside’ billboard by I-95

Father of girl who used ‘cash me outside’ on TV was offended.

LAKE WORTH — A billboard put up by a Lake Worth church off Interstate 95 to invite new members that played off the viral and popular phrase used by the “cash me outside” teen has been removed, a church member said on Facebook.

“We just removed the billboard because (the teen’s father) was offended that we played off of her catchphrase,” David and Sarah Witte, members of Believer’s Victory Church wrote Wednesday afternoon on Lake Worth Local, an unofficial city Facebook page.

The Wittes could not be reached for comment.

Ira Peskowitz, father of “cash me outside” teen Danielle Bregoli, demanded the church take down the ad after reading The Palm Beach Post’s story.

Last week, the Lakeside Drive church put up a billboard that re a d: “Cash me I ns i de, How ’Bout Dat? Your Informal Invite To Church.”

That didn’t go over well with Peskowitz, a Palm Beach County sheriff ’s deputy.

“Believer’s Victory Church’s ad campaign is not only offensive, but even more deplorable being plastered above the very community Danielle’s father works to protect,” family spokesman Elliot Cohen said in a statement. “Believer’s Church is not only tone deaf and insensitive, but seems to think it’s OK to take advantage of a tragic situation involving a child for their own gain.”

The phrase “cash me outside” has become all the rage on social media after Bregoli’s “Dr. Phil” appearance for a segment called “I Want to Give Up My Car-Stealing, Knife-Wielding, Twerking, 13-year-old Daughter Who Tried To Frame Me For a Crime.”

The segment made the troubled Bregoli, now 14, a viral sensation. The Boynton Beach teen reportedly recently signed a reality show TV deal. She made ads for such companies as FitTea for her Instagram page. Several high-profile celebrities — reality show star Kim Kardashian, singer Katy Perry and five-time Super Bowl champ Tom Brady have used the phrase, which has swept the nation.

A little L ake Worth church noticed.

The somewhat unorthodox marketing attempt was the brainchild of Ben Witte, the church’s office manager.

“We need to reach the younger generation in the communit y and that phrase is pretty positive with young people,” Witte told The Palm Beach Post on Tuesday. “We thought it would be intriguing to them. Hopefully we can get them into church so we can spread hope and love into their lives.”

Witte could not be reached for comment Wednesday on the family’s demands.

Witte said the church, celebrating its 30th anniversary, isn’t paying anything for the billboard.

ALLEN EYESTONE / THE PALM BEACH POST Believer’s Victory Church was trying to play off the “cash me outside” slogan. Members thought the ad was funny, church office manager Ben Witte said. Some older congregants, however, didn’t get it. “They had no idea what it was,” he said.

Danielle Bregoli’s use of the phrase on “Dr. Phil” went viral, but her father, Ira Peskowitz, was not amused by the church’s sign.