Incident could land business brand in rough
JUPITER — With his dominant performances, spit-shined image and cross-cultural appeal, Tiger Woods became the first athlete ever to rack up $1 billion in endorsement income.
Whether the golf great will make his second billion is an open question. In the latest blow to a personal brand built on self-discipline and military-st yle precision, Jupiter police arrested Woods early Monday on a charge of driving under the influence. Woods appears glassy-eyed and unshaven in a Memorial Day booking photo taken at the Palm Beach County Jail.
I t ’s uncl e a r how t he l a t e s t embarrassment will affect Woods’ business empire. In addition to sponsorship deals that total more than $40 million a year, his Jupi- JUPITER — Golf legend and Jupiter Island resident Tiger Woods said he had “no idea” where he was when police found him early Monday asleep at the wheel of his damaged 2015 black Mercedes-Benz on Military Trail in Jupiter, according to an arrest report.
An apparent mix of prescription drugs had Woods so loopy that he had trouble standing, slurred his words and was unable to perform roadside sobriety tests.
A Breathalyzer test registered a 0.000 reading, indicating Woods was not under the influence of alcohol when Jupiter police found him about 2 a.m. stopped in the right lane of Military Trail south of Indian Creek Parkway, near Dakota Drive and Jupiter Mid-