Come to Florida, share your selfie
County tourism leaders using selfies in new ‘friends’ ad campaign.
Posting a selfie of one of Palm Beach County’s tourism hot spots on Instagram could land you in a new advertising campaign touting the area as a vacation destination to tourists all over the world.
Discover The Palm Beaches, the nonprofit group that serves as the county’s official tourism marketing organization, is using social media posts from area residents and recent vacationers in a new advertising campaign designed lure travelers here with real people, not staged models.
The campaign, dubbed “Friends Trust Friends,” is running in markets across the United States, including New York, Chicago, Miami and Orlando.
One advertisement features 11 different photos taken by both locals and visitors using the hashtag #ThePalmBeaches. There is a photo of a woman feeding a giraffe at Lion Country Safari, an image of a man hugging a manatee statute at FPL’s Manatee Lagoon in West Palm Beach, and another shows a snorkeler swimming alongside a sea turtle.
“Friends trust Friends. Not ads,” is written underneath the photos in big, bold letters.
“We could go on and on about all there is to see and do in The Palm Beaches,” the ad continues. “Fact is, though, most people won’t believe our ads. So instead, we asked real people to share real experiences via their social media photos and videos.”
The ad tells readers they can see more real-life photos by visiting