‘Cash Me Outside’ girl sues companies over use of phrase
A company representing a Boynton Beach teen known for saying “Cash me outside, how bow dah?” to a Dr. Phil studio audience is now suing three gaming companies for using her phrase and voice.
Danielle Bregoli, 14, her mother, Barbara Ann Bregoli, and their company, Dani B Holdings LLC, filed a trademark lawsuit on Thursday against companies and two individuals who worked to develop and published two mobile applications under Anonymous Games Inc. called “Cash Me Outside” and “How Bout Dat,” according to the complaint.
The suit, which was filed in South Florida federal court, seeks at least $1 million in damages, asserting that the Bregolis are entitled to all gross revenue received directly or indirectly from the game.
Bregoli appeared on the “Dr. Phil” episode, “I want to give up my car-stealing, twerking 13-year-old daughter who tried to frame me for a crime.”
The episode was recorded live in September when Bregoli, 13 at the time, said “Cash me outside, how bow dah” after the audience made remarks and gestures toward her.
After the episode, her phrase became a cultural phenomenon and Bregoli and her mother retained business managers who helped them form Dani B Holdings.
However, Dani B Holdings LLC didn’t file to trademark “Cash me ousside how bow dat” until May 3, according to the United States Patent and Trademark Office’s online records.