Apple’s new iPhone tops $1,000 barrier
CUPERTINO, CALIF. — Apple has broken the $1,000 barrier with its latest — and most expensive — phone, the iPhone X.
With a price starting at $999 and a host of new features, the phone will be a big test for both Apple and consumers.
Will people be willing to shell out really big bucks for a relatively fragile device that’s become an essential part of daily life?
On Tuesday, CEO Tim Cook called the iPhone X “the biggest leap forward” since the first iPhone. (“X” represents the number 10, not the letter X.)
It loses the home button, which revolutionized smartphones when it launched; offers an edge-to-edge screen; and uses facial recognition to unlock the phone.
Apple also unveiled a new iPhone 8 and a larger 8 Plus with upgrades to cameras, displays and speakers. a feature in some iPad Pro models. Speakers will be louder and offer deeper bass.
Both iPhone 8 versions will allow wireless charging, a feature already offered in many Android phones, including Samsung models. Some Android phones also have previously eliminated the home button and added edge-to-edge screens.
Apple shares were mostly flat after the iPhone announcement, down 64 cents to $160.86.
This was the first product event for Apple at its new spaceship-like headquarters Those phones, Apple said, in Cupertino, Calif. will shoot pictures with betBefore getting to the ter colors and less distor- new iPhone, the company tion, particularly in low-light unveiled a new Apple Watch settings. model with cellular service
The display will adapt to and an updated version of its ambient lighting, similar to Apple TV streaming device.