LUXURY FOR RENT

You can get a fancy car without having to buy it

Elon Musk said last week that Tesla is designing a new sports car that could go from zero to 60 mph in 1.9 seconds. Not bad, but here’s a speed number that investors might want to focus on instead:

Over the past 12 months, the electric-car maker has been burning money at a clip of about $8,000 a minute (or $480,000 an hour), Bloomberg data show. At this pace, the company is on track to exhaust its current cash pile Aug. 6.

Few Tesla watchers expect the cash burn to continue at quite such a breakneck pace, and the company itself says it’s ramping up output of its all-important Model 3, which will bring money in the door. But still, its need for fresh cash came into high relief last week when Musk unveiled his latest plan to raise funds. He’s asking customers to pay him upfront to order vehicles that may not be delivered for years.

The Founders Series Roadster will cost buyers a $250,000 down payment even though it’s not coming for more than two years. Tesla is charging $50,000 for reservations of the regular Roadster. Companies can also pre-order electric semi trucks for $5,000, though they don’t go into production until 2019.

But all this is a pittance compared with Tesla’s financial needs. It’s blowing through more than $1 billion a quarter thanks to massive investment in making the Model 3, a $35,000 car that’s looking less likely to generate a return anytime soon.

Tesla has said it has ample money to meet its target of producing 5,000 Model 3 sedans by the end of March.