Net neutrality advocates expect fight’s just begun

Consumer pushback suggests FCC vote won’t be end of issue.

NEW YORK — As the federal government prepares to unravel sweeping net-neutrality rules that guaranteed equal access to the internet, advocates of the regulations are bracing for a long fight.

The Thursday vote scheduled at the Federal Communications Commission could usher in big changes in how Americans use the internet, a radical departure from more than a decade of federal oversight. The proposal would not only roll back restrictions that keep broadband providers like Comcast, Verizon and AT&T from blocking or collecting tolls from services they don’t like, it would bar states from imposing their own rules.

The broadband industry promises that the internet experience isn’t going to change, but its companies have lobbied hard to overturn these rules. Protests have erupted online and in the streets as everyday Americans worry that cable and phone companies will be able to control what they see and do online.

That growing public movement suggests that the FCC vote won’t be the end of the issue. Opponents of the move plan legal challenges, and some net-neutrality supporters hope to ride that wave of public opinion into the 2018 elections.

FCC Chairman Ajit Pai says his plan eliminates unnecessary regulation that stood in the way of connecting more Americans to the internet. Under his proposal, the Comcasts and AT&Ts of the world will be free to block rival apps, slow down competing service or offer faster speeds to companies that pay up. They just have to post their policies online or tell the FCC.

The change also axes consumer protections, bars state laws that contradict the FCC’s approach, and largely transfers oversight of internet service to another agency, the Federal Trade Commission.

After the FCC released its plan in late November, wellknown telecom and media analysts Craig Moffett and Michael Nathanson wrote in a note to investors that the FCC plan dismantles “virtually all of the important tenets of net neutrality itself.”

That could result in phone and cable companies forcing people to pay more to do what they want online. The technology community, meanwhile, fears that additional online tolls could hurt startups that can’t afford to pay them — and, over the long term, diminish innovation.

“We’re a small company. We’re about 40 people. We don’t have the deep pockets of Google, Netflix, Amazon to just pay off ISPs to make sure consumers can access our service,” said Andrew McCollum, CEO of streaming-TV service Philo.

Broadband providers poohpooh what they characterize as misinformation and irrational fears. “I genuinely look forward to the weeks, months, years ahead when none of the fire and brimstone predictions comes to pass,” said Jonathan Spalter, head of the trade group USTelecom, on a call with reporters Wednesday.

But some of these companies have suggested they could charge some internet services more to reach customers, saying it could allow for better delivery of new services like telemedicine. Comcast said Wednesday it has no plans for such agreements.

Cable and mobile providers have also been less scrupulous in the past. In 2007, for example, The Associated Press found Comcast was blocking or throttling some file-sharing. AT&T blocked Skype and other internet calling services on the iPhone until 2009.

There’s also a problem with the FCC’s plan to leave most complaints about deceptive behavior and privacy to the FTC. A pending court case could leave the FTC without the legal authority to oversee most big broadband providers.

The broadband industry promises that the internet experience isn’t going to change, but its companies have lobbied hard to overturn these rules.