Discounts launching for attractions, museums
As Florida’s tourism season enters its slower months, the Cultural Council of Palm Beach County has launched a discount program designed to persuade residents and tourists to visit the county’s museums and attractions.
The campaign, dubbed MOSAIC, an acronym for “month of shows, art, ideas and culture,” offers discounts at a number of hotels and attractions. Among the deals: “2-for-1” admission at Mounts Botanical Garden, free child admission at the South Florida Science Center and $5 off any regular admission at the Palm Beach Zoo.
The savings begin on May 1 and run through the month.
Although the campaign was created to promote the county as a tourism destination, the promotions are also available to local residents who want to visit popular cultural attractions.
To receive the deals, residents must pick up a “Culture Coupon Card” from a participating hotel or one of the county’s 12 visitor information centers. A full list of discounts is available at www. MOSAICPBC.com.
The Cultural Council’s campaign coincides with a similar program in Miami-Dade County, and tourism officials are hoping the discounts here will encourage residents to travel between the two hubs.
Brightline, which is scheduled to open its Miami station in the coming weeks, will be offering 50 percent off discounts to passengers as part of the MOSAIC campaign.
There are more than 200 arts and cultural organizations providing more than 42,000 offerings in the county each year.
The cultural industry supports roughly 14,000 full-time jobs and has an annual economic impact of $633 million, the council said.
The program’s May launch comes at a time when the county’s tourism industry typically starts to slow down and hoteliers are looking for creative ways to keep rooms full.
Despite the traditional end-of-season slowdown, tourism leaders have said hotel bookings for May and June have remained strong, a signal the county’s tourism industry may be headed for another record year.
A record-breaking 7.9 million tourists traveled to Palm Beach County last year, a milestone that shattered 2016’s high and marked the ninth consecutive year of growth for the local tourism industry.