Russians’ Facebook ads released by Democrats
Most of the 3,500 ads are based on hot-button issues.
WASHINGTON — Democrats on the House intelligence committee have released more than 3,500 Facebook ads that were created or promoted by a Russian internet agency, providing the fullest picture yet of Russia’s attempt to sow racial and political division in the United States before and after the 2016 election.
Most of the ads are issuebased, pushing arguments for and against immigration, LGBT issues and gun rights, among other issues. A large number of them attempt to stoke racial divisions by mentioning police brutality or disparaging the Black Lives Matter movement. Some promote President Donald Trump or Bernie Sanders, who ran against Hillary Clinton in the Democratic presidential primary. Few, if any, support Clinton.
The intelligence committee Democrats released a sampling of the ads purchased by Russia’s Internet Research Agency last year, but they are now releasing the full cache of ads that Facebook officials turned over to the panel after acknowledging in September they had discovered the Russian efforts. The release of ads from early 2015 through mid-2017 does not include 80,000 posts that the agency also shared. Some of the ads are partially redacted, part of an effort by Facebook and the committee to protect unsuspecting people whose names or faces were used.
An Associated Press review of the thousands of ads and their data shows how precisely — and sometimes randomly — the agency targeted them.
Some ads designed to appeal to critics of immigration were targeted to users who liked specific Fox News hosts, WikiLeaks founder Julian Assange, “Old Glory” and the United States Constitution, among other words.
Others were more narrowly targeted. Facebook users within 12 miles of Buffalo, New York, were directed to an event supporting justice for a black woman who died in a county jail. Another ad criticizing a Texas school teacher who lost her job after making racist remarks was aimed at adults living in Cleveland, Baltimore, St. Louis and Ferguson, Missouri.
One ad that targeted African-Americans concerned about discrimination was only to be shown to users accessing Facebook on Wi-Fi, rather than cellular. There was no explanation as to why that was.
Sometimes the targeting appeared to work — after a try or two. A January 2016 ad that promised news on “bad” refugees got five clicks when targeted at those interested in immigration or conservatism. But the same ad got 163 clicks when targeted at those interested in Syria, the Republican Party or politics.
Others got many more clicks. A pro-patriotism ad created on June 23, 2015 featuring a stylized drawing of a bald eagle was viewed nearly 530,000 times and was clicked on 72,000 times.
As the Russians attempted to pose as Americans, their language sometimes hinted at their origin. One ad railed against immigrants who “should prove that they are deserved to stay in the United States.” Another read: “Your life matter. My life matter. Black matters.”
Facebook revealed in September that it had discovered the divisive ads, which were paid for in rubles. Ads were still running in July and August of 2017, weeks before Facebook made the effort public.
In February, special counsel Robert Mueller indicted 13 Russians of an elaborate plot to disrupt the 2016 presidential election, charging several people associated with the Internet Research Agency with running a huge but hidden social media trolling campaign aimed in part at helping Trump defeat Clinton.