Gettin’ Gritty Wit It: Flyers new mascot a big hit
PHILADELPHIA (AP) >> Gritty has schmoozed with Jimmy Fallon , gave a bushy bro hug to the Phillie Phanatic and saw his wild-haired, googly- eyed, fuzzy face plastered on beer cans , protest signs and even as tattoos .
Pick a time of day and there’s Gritty: “Good Morning America ,” “Last Week Tonight “and “Weekend Update” all put their comic spin on the Philadelphia Flyers’ mascot.
Hungry? Hop in an Uber for a Philly food tour and load up on Gritty cupcakes , Gritty mac ‘n cheese fries , Gritty Italian ice and, of course, the Gritty cheesesteak (steak, whiz wit, French fries and Cheetos).
Gritty’s been loved and lampooned, swept into politics and become more than just an orange face that turned into a No. 1-trending hashtag.
There’s little need to play 82 games this season to find the NHL rookie of the year: it’s Gritty.
Even the commish admits he’s a Gritty Guy.
“If he’s supposed to bring attention to the game , I think he’s done a pretty good job of doing that,” NHL Commissioner Gary Bettman said.
Gritty’s been in your face (and invaded your dreams ) since his debut last week.
Gritty got off to a slow start when the Flyers unveiled him with a stock photo of a menacing mascot that made him look like more like the cold-blooded Pennywise than a lovable monster that a kid would want to hug.
Gritty can’t be blamed for looking more threatening
than the Flyers’ Stanley Cup chances once he stumbled out of captivity. The Flyers say Gritty was found by the team in his secret hideout during offseason renovations at the Wells Fargo Center.
His father was a “bully,” and his unkempt beard suggests he may have arisen from the ashes of the Flyers’ long-ago home, the Spectrum. And those crossedeyes? Well, yours would be too if you spent all that time trapped trying to find Patrick Kane’s Game 6 goal.
Mascot mythology is fun.
But the truth is, the Flyers had missed out on the in-game frivolity, the merchandise revenue streams and the community outreach programs that result from a marketable mascot. At the 2016 NHL All- Star game in Nashville, Tennessee, the Flyers’ marketing department saw the rest of the league’s mascots — like Bailey the Lion , S. J. Sharkie and Stormy — competing in various games and realized it was time to make a mascot from myth to reality.
The Flyers had tried a
mascot before, but Slapshot lasted just one season in 1976.
“Our players, the Flyers’ wives, the alumni, you can only ask them to do so much,” said Joe Heller, Flyers’ vice president of marketing. “We felt that there is so much more we could do by creating a mascot program.”
Some mascots are obvious: The Panthers mascot is, well, a panther. The New Jersey Devils? Yup, a Devil. The Arizona Coyotes mascot is ... wait for it ... a coyote!