The Record (Troy, NY)

Law has new venture

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Former Patriots great Ty Law will be in town this week to promote his new venture. Along with his Hall of Fame career, and the trampoline parks he’s opened across the country, he’s decided to tackle a completely different undertakin­g.

It’s V- One Vodka. After he was elected to the Hall last year, Valley Vodka Inc., sent him 24 bottles of their award-winning vodka to congratula­te him, and commemorat­e the number he wore for the Patriots.

When he met with Paul Kozub, the creator of Valley Vodka to thank him for the gift, it led to his partnershi­p with the company.

“I wanted to shake his hand, and thank him, the next thing you know, we sat at my house from one in the afternoon, to seven, just drinking vodka and having a good time talking. So it was really organic how it happened,” said Law, when reached by phone Wednesday. “Nothing was ever intended for me to be business partners, but it just grew out of that … we just kind of connected, we just clicked.”

Law, who was in Los Angeles last week, indicated he would be back on the East Coast this week to do some personal signings and promote the vodka.

“My interest is to help it grow. I’m really passionate about this,” said Law. “I’m preaching the V- One gospel to anybody that’s going to listen. It’s the best vodka I’ve ever tasted. I really believe in the product … we’re going to try to make this the brand of choice.”

Law has been putting people through blind tests, having people to his house, and putting a bunch of different vodkas in glasses including V- One, and having them decide which is best.

“I don’t tell them which one is which, so it’s a blind taste test,” said Law. “I know there will be a time when someone has a different palate, but right now, I’m 100 damn percent.”

Law said in order to be able to devote to his vodka venture full-time, he needed to sell his majority interest in the company he founded — Launch trampoline parks.

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