Opera Saratoga launches digital initiative on connection
SARATOGA SPRINGS, N.Y. » Opera Saratoga is going digital in a newly launched initiative focused on connection.
In response to the ongoing restrictions on performances and public gatherings due to COVID-19, Opera Saratoga recently announced a new, integrated series of online programs called “OPERA SARATOGA: CONNECT!”.
The combination of free and paid activities provide a wide variety of opportunities for local opera lovers of all ages, as well as Opera Saratoga’s national and international followers, to enjoy diverse content created specifically for online engagement.
Opera Saratoga’s focus in this initiative is to create new content rather than streaming past performances. “We have decided to launch programs for our audiences that have been created specifically for the way people engage online,” Opera Saratoga’s artistic and general directo, Lawrence Edelson said in a press release, “producing a combination of newly created video performances for social media, as well as new opportunities to enjoy and learn about opera that are more interactive. Opera Saratoga has always focused on building community. OPERA SARATOGA: CONNECT! was designed to allow us to do just that – connect digitally with our community. Each element of this initiative allows audiences to enjoy opera, classical vocal music, and musical theater in a different way, from short videos released every day throughout the summer featuring members of our Festival Artist program, to interactive trivia games, classes, and symposia, featuring guests from around the globe.”
Most of the programs that are a part of OPERA SARATOGA: CONNECT! are free, but there are also some classes being offered that have a tuition fee, with scholarships available for those financially impacted by
COVID-19.
“While we consider it an important service to the community to provide everyone with free access to exciting digital content,” Edelson said in the release, “we also have to consider the sustainability of these initiatives. Just like we have traditionally offered a combination of free and ticketed live performances, as we turn our focus more robustly to the digital space, we need to find the right balance. Digital experiences are not meant to be a replacement for live performance, but the current situation has provided us with a catalyst to experiment, and to expand the ways we serve our community and continue sharing our love of opera.”
The six OPERA SARATOGA: CONNECT! programs are titled Connect! Mentorship; Connect! Daily; Connect! Trivia; Connect! Kids; Connect! Classes; and Connect! Symposia