Target leaving Ganassi Racing after 27 seasons

Target will leave IndyCar at the end of this season after 27 years with Chip Ganassi Racing that included 11 championships and four Indianapolis 500 victories the company announced on Wednesday.

CHARLOTTE, N.C. >> Target will leave IndyCar at the end of this season after 27 years with Chip Ganassi Racing that included 11 championships and four Indianapolis 500 victories.

The exit comes as Target is examining all of its marketing platforms under new chairman Brian Cornell. Target is also the primary sponsor of Kyle Larson in NASCAR’s top Sprint Cup Series and will return to his car in 2017.

Target’s relationship with Ganassi is one of the longest in any racing series, and the retail giant was a key player in helping Ganassi build his organization. Target not only sponsored Ganassi’s first car as a team owner, it eventually became a partner as the Ganassi team grew to one of the top two players in open wheel racing.

In discussing the decision to leave IndyCar, senior vice president Scott Nygaard rattled off a list of highlights from Target’s run: Jimmy Vasser winning Ganassi’s first championship, Alex Zanardi adding another two, Juan Pablo Montoya winning Ganassi’s first Indianapolis 500 and domination over the last decade by Dario Franchitti and Scott Dixon.

“It was a really difficult decision that we made — we’ve been with Chip Ganassi Racing for 27 years and we are ridiculously proud of the success,” Nygaard said in a telephone interview with The Associated Press. “But the Target brand is about being fresh and new, so we felt like this was the time to make the difficult decision and expand our sports marketing platform.”

About the NASCAR sponsorship, Nygaard said only that Target is excited for the 2017 season with Larson. Target’s contract with Ganassi runs through next year.

Chip Ganassi raved about his partnership with Target while noting he understood the company made a business decision after nearly three full decades together in IndyCar.

“It’s the greatest sponsor in racing, ever,” Ganassi said. “They’ve been nothing but good to me. They developed me personally and professionally. I’ve developed lifelong friends and relationships. I understand things change and people have different marketing efforts, and the way they want to stamp their name on things.