IN THE SPOTLIGHT
the weekend — just the latest in a string of successes for the Blumhouse and Universal Pictures partnership.
“They take high quality filmmaking at micro-budgets and just consistently overdeliver,” said Jim Orr, Universal’s president of domestic distribution. “Everyone at Universal is just thrilled to be in business with these guys.”
Orr said despite the competitive marketplace, the studio’s marketing found a lane with the younger female audience and played into the Friday the 13th release.
Sliding into fourth place was Steven Spielberg’s “Ready Player One,” with $11.2 million in its third weekend, and in fifth was the R-rated comedy “Blockers,” with $10.3 million.
Also, after a limited release, Wes Anderson’s stop-motion animated “Isle of Dogs” added 1,385 locations and took the No. 7 spot with $5 million. Chloe Zhao’s well-reviewed indie “The Rider” also debuted this weekend in three theaters with $45,268.
While the success of a horror, especially a micro-budget one, isn’t a surprise for the industry, big budget films like “Rampage” continue to face a complex marketplace. For box office analysts like com Score’s Paul Dergarabedian, “Rampage’s” performance fits into the post-“Black Panther” narrative for most would-be blockbusters that have followed the Marvel and Disney phenomenon.
Dwayne Johnson in a scene from “Rampage.” Johnson’s arcade game-inspired Rampage crept past last week’s top film “A Quiet Place” to take the No. 1 spot on the box office charts.