Torrington ready to ‘Shop Small’ Saturday

TORRINGTON — Main Street Torrington, a local notforprofit organization based in downtown Torrington, announces a new holiday promotion titled “500 Reasons to Shop Small” from 9 a.m. to 5 p.m. Saturday.

Designed to coincide with the American Express national promotion “Small Business Saturday” this year, Main Street Torrington has partnered with 25 small businesses in downtown Torrington for this promotion.

To promote “Shop Local,” Main Street Torrington is giving away a $500 American Express Gift Card to one lucky shopper. Customers can enter this giveaway by making purchases at any two SBS participating businesses on Small Business Saturday between 9 a.m. and 5 p.m.

Small Business Saturday participating businesses include Cafe 38, Ciesco Catering’s Holiday Market, Christina’s Consignment, Create Beauty & Barbering, Dance Shop at the Nutmeg, Five Points Gallery, Good Company Coffee House, Hatfield Jewelry & Company, Hummingbird Cafe, In Sheep's Clothing, Kid's Play Museum, Kelly's Crystals, Boutique, Liberty Art & Framing, New Brunswick Flea Market, Nirvana Cafe & Juice Bar, Noelke Gallery, Petricone's Pharmacy, Remember When/Ritz Crystal Room, Revolution Records, Rick's Nutmeg Grille, Sanctuary Power Yoga, Steph Burr Studio, The Gift Shop at Charlotte Hungerford Hospital, The King’s Closet Thrift Store, Warner Theater, Water Street Potters, Zach & Lou's Barbecue.

Upon completion of the first sale of the day in any one of the SBS participating businesses, merchants will give customers a card initialed in the bubble that corresponds to their business.

Customers can then take this card to a second SBS participating business and during their second purchase of the day, merchants will collect the card from the customer for inclusion in the random drawing for the $500 American Express Gift Card, which will take place on Dec. 7, just in time for the holiday season.

Customers can increase their chances to win by making purchases in multiple SBS participating business, but need to remember they may not duplicate a business. Multiple entries from any one individual must be from unique SBS participating businesses. So customers need to make a purchase at four different SBS participating businesses to enter a second time, six different SBS participating businesses to enter a third time, and so on.

Volunteers from Main Street Torrington will be on hand this day to answer any questions as well as to help customers find participating businesses.

The MST SBS Command Center will be located at 33 Franklin St. in the Good Company Coffee House and will be staffed from 9 am to 4 pm. Also, a digital map of these businesses can be found online at www.mainsttorrington.org or on the Main Street Torrington Facebook page.

Small Business Saturday is a nationwide movement sponsored by American Express taking place the Saturday after Thanksgiving to support local and small businesses.

Main Street Torrington is a local 501(c)(3) notforprofit dedicated to downtown Torrington. For more information, go to http://www.mainsttorrington.org.