Bank offers seminar on online reputations

LAKEVILLE — Salisbury Bank has partnered with Scoville Memorial Library and the Entrepreneurial Center of Northwest Connecticut to present the Business Mastery series seminar “A New Era of Digital Marketing – Understanding Your Online Reputation,” Feb. 20 at the library, from 6-8 p.m.

The seminar includes understanding what an online reputation is and why it is important; how to manage and respond to online reviews; how to be proactive about an online reputation; and using software to get reviews.

The program will be presented by Lance Leifert, CEO, Conquest Consulting, who has more than 20 years of experience in technology-oriented marketing and development. He holds a degree in Engineering and Computer Science from the University of Connecticut and has been an adjunct professor at the University for over ten years. He formed Conquest in 1997 and has helped clients of all sizes with the strategy and implementation of cutting edge, integrated marketing programs. Under Lance’s leadership, Conquest has worked with clients including Hartford HealthCare, Aetna, Athena Healthcare, and Hooker & Holcombe.

The library is located at 38 Main St., Salisbury. The snow date is Feb. 27. Reservations are suggested, but not required. To reserve a spot sign-up at salisburybank.com/seminar, or contact Genia Wilson by calling 860453-3496, or email at evwilson@salisburybank.com (type “Reputation” in the subject line).