Weis Markets campaign supports paralyzed veterans
Forty two cents here, eleven cents there.
It can all add up when Weis Markets shoppers’ spare change goes out to the more 42,000 American veterans living with spinal cord-related paralysis.
A three-week campaign underway through July 11 will support the Paralyzed Veterans of America (PVA) and its Mission: ABLE’s Heart for the Brave campaign, which the organization said, “encourages veterans and their families, corporate supporters, and friends to help create an America where our most severely injured heroes have access to what they’ve earned and deserve: care, jobs and benefits.”
To support the effort, Weis Markets customers are encouraged to make small donations at Weis checkouts by rounding up their orders or purchasing $1, $3 or $5 vouchers Weis will also make a corporate donation to the cause at the end of the campaign.
“The campaign is going very well,” noted store manager Bob Grunmeier. “We just started it last Friday and people have the option to round up to the next dollar. So, if their bill is $17.37, they can round up to $18, and that money will get donated. They can also make a $1, $3 or $5 donation. Other customers make monetary donations. From what they explained to me the organization serves 42,000 veterans with spinal cord injuries,” he added. “I do know that last year Weis Markets made a combined donation of $150,000.”
Ron Bonacci, Vice President of Advertising and Marketing for Weis Markets, noted: “We are proud to support an organization that provides such essential resources for our veterans,” said “Many of our associates are proud veterans who served their country, including our late Chairman Robert F. Weis; we are thankful to them and to all who have served our great country. We’re also appreciate the strong support of our customers for our past programs on behalf of the Paralyzed Veterans of America.”
PVA noted that its mission includes seeing that the most severely injured veterans are “provided the physical care needed to live a healthy life, receive the benefits they’ve earned through military service and obtain job training and opportunities for new and fulfilling careers.”
This month Weis Market in East Norriton is celebrating the sixth anniversary of its opening, when the Sunbury-based chain took over the former Genuardi’s market, while also converting Genuardi’s stores in Plymouth and Doylestown to Weis Markets.