To court Latinos, Democrats have to expand their strategy in 2022
PHOENIX >> President- elect Joe Biden’s campaign credits its success in Arizona to the immigrant-rights and grassroots organizations that have been mobilizing Latinos for nearly two decades. The fruits of their labor — in triple- digit heat, no less — paid off in this traditionally conservative state, where changing demographics and suburban voters turning out to oppose President Donald Trump also worked in Biden’s favor.
But what that means for the future of Democratic candidates and how the party can capitalize on these gains will be tested in 2022 and 2024 — especially because there wasn’t a blue shift in statewide races or in some other parts of the country with large Latino populations.
“It was extremely important and extremely helpful to the campaign to be able to tap into that enthusiasm, to be able to tap into that incredible network. I think it made all the difference into turning Arizona blue,” said Jessica Mejia, Arizona director for Biden’s campaign.
A coalition of longstanding grassroots organizations known as Mi AZ started knocking on doors in July, eventually hitting 1.1 million homes, even in the hottest summer on record in Phoenix. They made nearly 8 million phone calls and managed digital and broadcast campaigns.
Their work is nothing new. In 2016, groups involved with Mi AZ helped get a minimum wage increase passed and thenSheriff Joe Arpaio, who had long targeted immigrants, voted out of office.
Driven by years of antiimmigrant propositions and legislation — from banning bilingual education 20 years ago, forcing college students without legal status to pay out- of- state tuition in 2006 to SB 1070, the infamous “show me your papers” law from 2010 — these groups have built a network of activists and voters who turned out in huge numbers.
Latinos also now account for 24% of eligible voters in Arizona, compared with 19% in 2012, according to Pew Research Center.
Biden’s victory and that of Mark Kelly, who unseated Republican Sen. Martha McSally, are notable gains for Democrats. Biden is only the second Democratic presidential candidate to win Arizona since 1948. Kelly’s win gives the state two Democratic senators for the first time in nearly 70 years.
But a slew of Democrats who ran for the state Legislature and statewide races failed to gain enough traction. Biden also owes his victory to changing suburban demographics, with Republican areas shifting Democratic, and to Native Americans.