The Riverside Press-Enterprise
KFC apologizes for Kristallnacht message
KFC has apologized for accidentally sending an automated push alert to its app users in Germany that appeared to urge people to order food to commemorate the 84th anniversary of Kristallnacht — the “Night of Broken Glass” — when Nazis terrorized Jews throughout Germany and Austria.
The alert went out Wednesday at a time when Jewish groups are warning of rising antisemitism. According to screenshots shared online, the app alert said, “Memorial day for the Reich pogrom night. Treat yourself to more tender cheese on your crispy chicken. Now at Kfcheese!”
KFC Germany said the notification was an “unplanned, insensitive and unacceptable message and for this we sincerely apologize.”
The chicken chain says it’s halted app communications and is reviewing its policies to avoid similar notifications in the future, adding that “we understand and respect the gravity and history of this day, and remain committed to equity, inclusion and belonging for all.”