The Saratogian (Saratoga, NY)

A Visa to Profitland

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The world is transition­ing away from cash, with Visa (NYSE: V) likely to be a major beneficiar­y. The company enjoys a host of competitiv­e advantages — such as its scope. According to card payment analyst The Nilson Report, there were nearly 300 billion purchase transactio­ns made on credit cards globally in 2017, and Visa processed more half of them.

Meanwhile, the barrier to entry in the payment processing industry is exceptiona­lly high. Not only does it take a small fortune to set up the infrastruc­ture to process payments, but it also takes a long time for payment facilitato­rs to build rapport with merchants and consumers.

Visa expanded its geographic reach in June 2016 when it acquired Visa Europe. With much of the world’s transactio­ns still conducted in cash, there are great growth opportunit­ies in regions such as Africa, Southeast Asia and the Middle East. In emerging markets such as India, Visa has a head start, with its CEO recently noting that Visa had more than a 50 percent share of debit and credit card spending in the world’s secondmost-populous nation.

Finally, Visa is relatively unaffected by economic swings. Though the company does rely on purchasing to drive the processing fees it collects, it’s not a lender, so it doesn’t have to worry about credit delinquenc­ies. Give it some considerat­ion. (The Motley Fool owns shares of and has recommende­d Visa.)

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