Broadway Home Care expands operations
SARATOGA SPRINGS, N.Y. >> Local business Broadway Home Care is looking to expand its operations in Saratoga County to meet a need within the community.
The company’s Saratoga Springs office, which originally opened two years ago, recently celebrated a grand re-opening as Broadway Home Care makes an effort to grow awareness and build relationships.
Broadway Home Care is a licensed and registered home care agency that aims to offer the highest quality service to patients throughout New York state.
In the Saratoga area, Broadway Home Care is currently seeking both new patients and new aides to help increase the local network.
“This is a very challenging area,” Broadway Home Care owner Chaim Lieberman said during the ribbon cutting ceremony at the grand re-opening event, noting the volume of patients that need care in the region.
“We basically are here to meet that challenge,” Lieberman told attendees.
“Wherever there’s a challenge there’s always opportunity to make a difference,” he continued. “We believe that we can make a difference here.”
In addition to serving patients who need assistance in their homes, Broadway Home Care’s expansion plan involves offering free training and career opportunities to area residents who are unemployed, as well as partnering with local hospitals and other healthcare agencies to provide patients with holistic care.
Broadway Home Care administrator Jennifer Blanchard explained what employees do to improve a patient’s life. “A personal care assistant is essentially the caregiver who goes in and can provide personal care to the patient,” she said, mentioning duties such as bathing, grooming, cooking and housekeeping.
“Ideally they’re there so that the patient can stay safely at home,” Blanchard said. “It gives the family peace of mind.”
An aide may provide 24-hour assistance or simply stop by for a short visit, depending on what is needed.
With this type of service, the patient is being proactively helped, which can help prevent hospitalizations, Lieberman added.
“My passion is really making a difference, an impact in people’s lives,” Lieberman said while sharing about how he started in this industry 15 years ago in another hard to serve area in the Hudson Valley.
“We’re confident that we can bring the vision and passion that we did in Hudson Valley up here,” Lieberman continued, promising to fulfill the company’s mission. “We can make it happen.”
Assemblywoman Carrie Woerner, who attended the grand re-opening, thanked Broadway Home Care officials for making this investment and taking this initiative. “One of the things that our communities need so much more of is home care services,” she said. “Your services are much in demand, and I’m sure will be well appreciated by the families and the individuals that you care for.”
Broadway Home Care currently employs about 500 aides in Upstate New York. In Sara
toga County there are about 30 to 40, but Lieberman hopes to increase that number to around 150 in the future, along with growing the number of patients served.
As Broadway Home Care begins to train and employ more personal care assistants, Lieberman predicts their role will be shifting within the healthcare arena. “A home health aide, or PCA, will become much more involved in the healthcare service than they used to be, because the state is realizing that they can offer much more in terms of data, information,” he said. “They will act more as a health care professional these days than it used to be. It is a changing environment.”
Broadway Home Care’s recruiting office and training center, where future employees can earn a PCA certificate in eight days of free training, are located in downtown Saratoga Springs.
Those interested in becoming a PCA with Broadway Home Care are welcome to visit 376 Broadway, Suite 17, during business hours or call (518) 762-1767.
More information about Broadway Home Care is available online at broadwayhomecare.com.