Artisanal Brew Works partners with Saratoga PLAN in honor of World Water Day
SARATOGA SPRINGS, N.Y. » Local brewery Artisanal Brew Works, in partnership with land conservation organization Saratoga PLAN, is releasing a limited-edition beer to spread awareness about water conservation in honor of World Water Day, Sunday, March 22.
“Water builds the foundation for every great beer, just as it built the foundation of historical Saratoga Springs,” said Alex Stone, Artisanal’s director of marketing, in a press release. “Our collaboration with Saratoga PLAN is the result of our dedication to water quality, pH and the mineral content of all our beers with PLAN’s timely water conservation initiatives.”
Conservation organizations often focus on the benefits of open space, clean water, and forests for plants and animals, but they’re not the only ones reaping benefits from the preservation of natural resources, the release said.
The UN’s World Water Day website explains that worldwide sanitation, healthcare, education, business and industry are all inextricably linked with water.
Take the beer industry, for example. On average, water makes up 90 to 95 percent of the beverage.
“That statistic alone says so much about the value clean water can play in the success of certain businesses,” PLAN’s community engagement manager Alex Fylypovych, said in the release. “Our intention with this collaboration is to bring awareness to the community by connecting the dots between water conservation and all of the systems that rely on it, not just nature.”
Fylypovych hopes for this partnership to inspire more community members to support local conservation, recognizing that their efforts are contributing to a global impact.
“Artisanal Brew Works is excited to partner with leaders in our community who ensure that water conservation efforts remain a focus now and, in the future,” Stone added.
Though the World Water Day IPA release party scheduled for Sunday has been canceled, the beer is still being released in cans and draft on Friday, March 20, with a portion of proceeds to support Saratoga PLAN.
By purchasing this IPA, participants will be supporting protection of critical water resources in Saratoga County. Saratoga PLAN is a nonprofit land trust that preserves the rural character, natural habitats and scenic beauty of Saratoga County so that these irreplaceable assets are accessible to all and survive for future generations.
The organization has helped conserve more than 7,000 acres of land.
Additional information about Saratoga PLAN is available online at www. saratogaplan.org.
More information about Artisanal Brew Works and its other upcoming events can be found online at artisanalbrewworks.com.