The Saratogian (Saratoga, NY)

Death Wish Coffee announces Tattoo Series

- Staff report

SARATOGA SPRINGS, N.Y. » Death Wish Coffee Co., the locally-based makers of the World’s Strongest Coffee, recently announced a new Tattoo Series, collaborat­ing with tattoo artists throughout the country to showcase their talent.

This series highlights the creativity of tattoo culture, with each tattoo artist creating original artwork for Death Wish Coffee to be featured and released on limited-edition mugs and t-shirts.

The first featured tattoo artist, Eva Jean, is from the Allentown district of Buffalo. She gravitated toward becoming a tattoo artist after seeing non-traditiona­lstyle work that pushed the boundaries of traditiona­l values. She got her first tattoo at age 16 and now has tattoos covering over 92 percent of her own body with 18 years of experience as an artist under her belt. Describing her style as illustrati­ve with strong traditiona­l fundamenta­ls, Jean’s art allows for endless creative possibilit­ies and the freedom to push the boundaries.

Death Wish Coffee celebrates its undying love for the tattoo culture that is intertwine­d with the brand and its loyal coffee drinkers. This initiative will release one exclusive design per month from now until September when the series will culminate at Death Wish Coffee’s flagship store in Saratoga Springs. Each of these creative designs to be released showcases the unique and individual style of the tattoo artists, each interpreti­ng the Death Wish Coffee Co. brand in their own way.

“We are excited to announce the Tattoo Series, showcasing talented tattoo artists from around the country as they design their own interpreta­tion of coffee and Death Wish Coffee. As we continue our 10-year brand anniversar­y celebratio­ns, we are thrilled to offer these exclusive merchandis­e designs for our loyal customers while celebratin­g these artists and their vision,” said Mike Pilkington, CEO of Death Wish Coffee Co, in a press release. “At Death Wish Coffee, celebratin­g artists is ingrained into our culture, as is creating content that provides a perfect blend of caffeinate­d creativity and ingenuity.”

The launch of the Tattoo Series is the latest creative collaborat­ion from Death Wish Coffee for its community of fans. Last week, Death Wish Coffee released “Coffee Notes,” an unplugged and unscripted performanc­e that features Lzzy Hale and Joe Hottinger from Grammywinn­ing hard rock band Halestorm for coffee and rock enthusiast­s to enjoy.

Trademarke­d as the World’s Strongest Coffee, Death Wish Coffee is sourced from the highestqua­lity coffee beans in the world and roasted to deep, never-bitter perfection. The brand boasts a Dark Roast as well as a Medium Roast, which debuted in 2021, along with collectibl­e mugs and merchandis­e.

The remaining eight tattoo artists in the Tattoo Series will be announced throughout the coming months on the company website.

For more informatio­n about Death Wish Coffee Co. and the first artist in the Tattoo Series, visit www.deathwishc­offee.com/ pages/tattoo-series.

 ?? PHOTO PROVIDED ?? Death Wish Coffee Co.’s new Tattoo Series is a collaborat­ion with tattoo artists throughout the country.
PHOTO PROVIDED Death Wish Coffee Co.’s new Tattoo Series is a collaborat­ion with tattoo artists throughout the country.

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