Richard Childress Racing announces breakthrough partnership

3CHI, a company focused on innovation within hemp-based consumer products, is teaming up for a groundbreaking partnership with Richard Childress Racing, Tyler Reddick and the No. 8 Cup Series team in 2022.

This marks the first category-specific team partnership in NASCAR and first hemp-based consumer brand sponsorship across all major professional sports.

The partnership will kick off with the Daytona 500 at Daytona International Speedway Feb. 20. Tyler Reddick will drive the No. 8 3CHI Chevrolet Camaro in the Great American Race, as well as a significant number of races during the 2022 season as part of the multi-race, multi-year partnership.

“This is a unique opportunity to leverage a team partnership with one of the most innovative teams in NASCAR to help introduce 3CHI’s array of products to a dedicated fan base,” said Justin Journay, chief executive officer of 3CHI. “We’re looking forward to working with Richard Childress Racing to tap into the excitement of the sport and new Next Gen car, unique activation opportunities and technology involved.”

“This is a first-of-its kind partnership, both within motorsports and within the sports industry as a whole,” said Torrey Galida, president of Richard Childress Racing. “We’re proud of our role as industry leaders in this category and look forward to introducing a pioneer in hemp-based consumer products to NASCAR, as well as educating fans about 3CHI’s innovative, science-based products.”

Everything produced by 3CHI follows all federal requirements for full legal compliance. 3CHI’s production and distribution of its products strictly adhere to a policy of safety above all else and sales are for responsible adult use only to consumers aged 21 and older.