The Sentinel-Record

HS joins claims against online travel companies

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The Hot Springs Advertisin­g and Promotion Commission has made a claim for damages in a case involving back taxes allegedly owed by Hotels.com and 11 other online travel companies.

The commission’s attorney, Scott Hickam, informed the lead attorney in the case, Thomas P. Thrash, of Thrash Law Firm in Little Rock, of Hot Springs’ claim that it has not received any taxes from the online travel companies, Visit Hot Springs CEO Steve Arrison said Thursday.

“It is my understand­ing that the law firm will handle the damage calculatio­n based on the data provided to them by the online travel companies,” Arrison said, adding that the possibilit­y remains that the ruling will be appealed.

A letter from Thrash to Hickam confirming Hot Springs’ request to intervene and make a claim under the lawsuit, which was obtained Thursday by The Sentinel-Record under Arkansas’ Freedom of Informatio­n Act, states that the Hot

Springs commission will not be responsibl­e for any attorneys’ fees or expenses.

The Arkansas Democrat-Gazette reported Wednesday that Jefferson County Circuit Judge Robert H. Wyatt Jr. ruled Monday that the companies are liable for the back taxes, and gave potential plaintiffs four months to intervene in the lawsuit and make a claim for damages.

The lawsuit was filed in 2009. The initial plaintiffs were the Pine Bluff Advertisin­g and Promotion Commission and Jefferson County. North Little Rock was added as a plaintiff in 2011.

The case was granted class-action status in 2013, but taxing entities must file a motion to intervene in the lawsuit and make a claim for damages before they can collect any money, the newspaper reported.

“The liability has been determined. The state, cities, counties and A&P commission­s just need to file their claim and get paid,” Thrash told the newspaper.

Thrash said there are more than 40 advertisin­g and promotion commission­s in the state, and the lawsuit would likely affect all 75 counties.

“Any city with a Holiday Inn or other chain — Comfort Inn, Motel 6, etc. — would have online bookings,” he said. “Most all counties would be included.”

But Mike Maloney, executive director of the City Advertisin­g and Promotion Commission in Eureka Springs, said calculatin­g lost revenue over 23 years — or a fraction thereof — could be quite a chore.

“We have so many lodging properties — 130, 135, I don’t know what the exact number is,” Maloney said. “To go back 23 years and pull whatever documentat­ion out is going to be an issue. … It would be a huge amount of money.”

Claude Legris, president of the Arkansas Associatio­n of Convention and Visitors Bureaus, agreed.

“I venture it will be extremely difficult to do the look-back on it,” said Legris, who is also executive director of the Fort Smith Advertisin­g and Promotions Commission. “It could be quite a daunting task for the individual destinatio­ns.”

Thrash said the cities, counties, and advertisin­g and promotion commission­s don’t have to do that legwork.

“They do not have to do anything to determine their damages,” he said. “They just have to claim they didn’t receive taxes from the online travel companies. The court has ordered the online travel companies to provide the damage data within 30 days after (the taxing entities) make a claim.”

They just have to make a general claim, Thrash said.

Wyatt had informed the parties of his decision in a Feb. 1 letter. His official order was filed Monday, giving potential plaintiffs four months to intervene and existing plaintiffs 30 days to petition for “supplement­al relief of damages.”

Thrash said he believes the damages can be calculated back to 1995.

To explain how the tax revenue was diverted, Thrash said Hotels.com might sell a hotel room through its website for $100 but it agreed to pay the hotel company $50 for that room. The consumer pays the appropriat­e Arkansas taxes on the $100 room, and half of the collected taxes go to the hotel company along with $50 for the room. The hotel company then remits the taxes on the $50 it received for the room.

But Hotels.com hasn’t been paying the taxes on the $50 it made on that room, even though it collected taxes on that $50 from the consumer, Thrash said.

In essence, he said, the online booking companies have kept tax revenue that belongs to Arkansas, cities, counties, and advertisin­g and promotion commission­s.

“They’re saying they don’t really sell the room; they just facilitate the room,” Thrash said.

According to Wyatt’s opinion filed Monday, under Arkansas law, the travel companies’ “fees” are also part of the tax base because they are “necessary to complete the sale.”

“The (online travel companies’) admitted business practice of bundling their fees with the net rate price of the room and in the ‘taxes and fees’ line item is improper and conceals the true tax amount from the customer and the taxing authority,” according to the court filing.

“This practice alone renders the OTCs liable for the taxes on the total amount collected from the customer, as exemptions or deductions from the taxable amount are only given for items that are separately stated.”

Paul Gehring, assistant revenue commission­er for the Arkansas Department of Finance and Administra­tion, said the agency was still reviewing the court documents Tuesday. The state has yet to intervene in the case, initially taking the view that the online travel companies weren’t “subject to gross receipts and tourism tax levied on the service of furnishing rooms to transient guests,” according to an April

19, 2017, opinion letter from the department.

“We have not yet made any decision as to further steps that may be taken,” Gehring said. “When there’s a ruling in a court case, we take a very close look at what the ruling says before we make a decision going forward.”

Jeffrey A. Rossman, a Chicago attorney representi­ng Hotels.com, Hotwire and Expedia, didn’t return a voicemail message Tuesday.

The Pine Bluff Advertisin­g and Promotion Commission imposes a 3 percent tax on gross receipts from the rental of accommodat­ions, according to the suit. Jefferson County and North Little Rock each impose a 1 percent tax.

Arkansas also has a 6.5 percent sales tax and a 2 percent hotel tax, according to the National Conference of State Legislatur­es.

Hot Springs levies a 3-percent tax on restaurant sales and lodging. The tax is collected and administer­ed by the Hot Springs Advertisin­g and Promotion Commission.

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