If colleges cut sports programs, could new models emerge?
College sports programs are already being cut and more are likely on the chopping block.
The coronavirus pandemic has triggered fears of an economic meltdown on campuses around the country. The cancellation of the NCAA men’s basketball tournament cost schools $375 million and more losses are expected, especially if football season is disrupted in the fall.
In tough times, athletic administrators often drop sports programs to save money. In the past few weeks, Old Dominion said it
will drop wrestling and Cincinnati will no longer have men’s soccer. Warnings of tough times ahead have come from all over college athletics, even some of the wealthiest Power Five schools.
“To say it’s not going to have any economic impact — that, I would say, would be grossly naïve,” said Oklahoma athletic director Joe Castiglione, who oversees a program that had $148 million in operating revenue in 2017-18 and boasts of 20 straight years of balanced budgets.
“We’re just hoping to minimize it,” he said. Paving the way for more cuts to come, the commissioners of five Bowl Subdivision conferences have asked the NCAA to waive over the next four years a slew of requirements for Division I membership, including the minimum number (16) of sports a school must sponsor.
Some observers see the coming crisis as a chance for schools to consider radical changes to how athletic departments are run or for new development paths to emerge for young athletes.
“Budgets reflect our values,” said Arne Duncan, a former U.S. education secretary and now co-chair of the Knight Commission on Intercollegiate Athletics. “I think we’ll see now whether in a time of cutbacks, what gets prioritized. Is it the interest of adults and unbelievably high salaries? Or is it the interest of student-athletes and preserving their chance to compete and to put academics first?”
A.J. Maestas, founder of the sports analytics consulting firm Navigate Research, said “a couple hundred” sports programs were cut during the last economic downturn after the 2008 financial crisis. Most programs don’t break even and he expects more cuts this time, too.
“If donors are unable to step up and endow the program or at least keep it above water there will be a number of programs that will be cut, especially if it’s a sustained economic downturn, which seems pretty realistic,” he said.
Nancy Zimpher, former chancellor of the State University of New York and a member of the
Knight Commission, said cutting sports programs is short-sighted at a time when colleges could be facing a decrease in overall enrollment.
Having a large variety of sports programs “provides a great recruitment opportunity for the whole university,” she said.
David Ridpath, a former NCAA compliance director and professor of sports business at Ohio University, said he fears schools will use the economic crisis as an excuse to make program cuts they had already been pondering. He also wonders if fewer opportunities for athletes in non-revenue college sports provides a catalyst to sever some of the ties between amateur athletics and higher education in the United States.