The Signal

Uber’s pick for CEO is both tough and visionary

Under his care, Dara Khosrow- shahi has turned Expedia into a powerhouse

- Marco della Cava @marcodella­cava USA TODAY

Deal alert: Expedia CEO Dara Khosrowsha­hi, the surprise pick to helm Uber, comes with a résumé tailored to fixing many of the ride-hailing company’s problems.

“If Uber needs someone who’s strategic, can define true north and can create a culture of winning, that’s what Dara can do in his sleep,” says Woody Marshall, a partner at venture capital firm TCV.

“I’ve known him my whole life, and what you see is what you get,” says Marshall, who says he met Khosrowsha­hi, 48, when they both attended prep school in New York. “Dara is a person of substance who is very steady. Not to mention that he took an alsoran in the industry and turned it into a powerhouse.”

Marshall and others point to Khosrowsha­hi’s run at Expedia as proof he’s got a shot at tackling Uber’s issues, which include deep cultural issues, a lawsuit from self-driving car rival Google and a dysfunctio­nal board.

On the business front, Khosrowsha­hi went on a bold acquisitio­n run in recent years that culminated in Expedia’s $1.6 billion purchase of rival Orbitz in 2015, making it the online booking market leader to second place Priceline.

Under his reign, Expedia also scooped up Hotwire, Trivago and Travelocit­y. Its stock is worth six times more than it was in 2005 when he was appointed CEO, easily outpacing the tripling of the Nasdaq 100 during the same time period. Over the past year, Expedia stock rose to $142 from $109.

On the personal front, Uber gets in Khosrowsha­hi an American success story, the son of Iranian immigrants whose financial acumen saw him rise quickly at Barry Diller’s IAC Travel, which bought Expedia in 2003.

Khosrowsha­hi has been critical of President Trump’s immigratio­n ban push, chastising him after Charlottes­ville for failing to “rise to the expectatio­ns of his office.” That stand may sit well with Uber’s riders, who protested former CEO Travis Kalanick’s postinaugu­ration involvemen­t with a Trump business council, which Kalanick later left.

How he’ll tackle making Uber a more inclusive place for women and underrepre­sented minorities — one of the recommenda­tions made by ex-U.S. attorney general Eric Holder — is less clear. Under Khosrowsha­hi, the company said last year that 51% of employees are women, although only 35% of them are in senior leadership positions. Expedia’s track record of hiring minorities isn’t known.

“He’s built Expedia into a destinatio­n business that attracts and keeps good talent, which is significan­t when you have Amazon and Microsoft in your (Seattle) backyard ready to poach people,” says Henry Harteveldt, travel industry analyst with Atmosphere Research Group.

Harteveldt also says his interactio­ns with the Expedia CEO reveal a man “who doesn’t suffer fools gladly, he’s very numbers focused, he listens thoughtful­ly, asks smart questions, and then he’ll share his point of view. I’ve been around some intense conversati­ons with him, but he’s always fair.”

For Jim Fowler, CEO of business insights platform Owler, Khosrowsha­hi “reminds me a little of Bill Gates, in that he’s quiet, thoughtful, strategic and a ruthless businessma­n.”

 ?? 2012 AP PHOTO ?? Dara Khosrowsha­hi, 48, is the son of Iranian immigrants and has been critical of President Trump.
2012 AP PHOTO Dara Khosrowsha­hi, 48, is the son of Iranian immigrants and has been critical of President Trump.

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