The Southern Berks News

Coventry Mall converting into The Shoppes at Coventry

- By Evan Brandt ebrandt@pottsmerc.com

Management at what will soon be the former Coventry Mall has announced on social media what many on social media have been saying for weeks — that the interior of the mall will soon be closed.

“The time has come to make the difficult announceme­nt that the property known as the Coventry Mall will be going through a major re-developmen­t that will forever change the way the property is presented,” read the statement posted on the Facebook page for the Shoppes at Coventry.

“Over the past several months and over the upcoming summer season, there was and will be tenant moves that position the property for the interior portion of the mall to be closed off for redevelopm­ent,” read the statement.

What that means exactly remains unclear.

Robert Sichelstie­l, chief financial officer of Plymouth Meetingbas­ed Pennmark Management Co., did not return several calls this week seeking further explanatio­n. The company purchased the Coventry Mall in April 2016.

“The primary focus of this project will be similar to the renderings attached to this post. (tenant names subject to change and are shown as artistic representa­tion only). If you drive by the property today you will see that constructi­on on this portion is well underway! You can also stop in to see our newest tenant Big Phil’s Bar and Grill,” according to the announceme­nt.

“As for the question of who will remain, Boscov’s, Kohl’s, Dick’s, JOANN Fabrics, Community Health, Roses Department Store (coming soon), Gabe’s, Anytime Fitness and more to be named in the coming weeks,” the statement concluded.

In February, Sichelstei­l told MediaNews Group that rumors posted on social media about what will happen to the interior sections of the mall — that the interior of the mall will be transforme­d into self-storage units — are only potentiall­y true.

Multiple options are being considered for the interior of the mall including self-storage and knocking part of the building down and making it into green space, Sichelstei­l said two months ago. The recent announceme­nt offers no clarity on that question.

The announceme­nt also leaves open the reaction of the major

anchor stores at the mall, all of which had leases giving them rights to what happens at the building because they all have inner entrances to the mall.

“We had hoped to have a decision by April, but at this point, all we can do is proceed with the modificati­ons to the out-facing entrances,” Sichelstie­l said in February.

However, North Coventry Township employee Denise Diehl said Friday that to date, no permits or applicatio­ns have been filed with the township other than those dealing with the renovation­s on the south-facing facade.

That changes are coming was evidenced recently when a mall employee could be overheard talking with one of the kiosk tenants about where they are moving to a new location.

Most of the stores inside the mall are empty and only a few tenants remain in the food court there.

The economic challenges the mall faces, exacerbate­d like so many things by the COVID-19 pandemic, are not unique to this location.

In 2020, CNBC predicted 25 percent of the nation’s malls would close in the next five years.

 ?? EVAN BRANDT — MEDIANEWS GROUP ?? The parking lot of the south-facing section of Coventry Mall is mostly empty these days.
EVAN BRANDT — MEDIANEWS GROUP The parking lot of the south-facing section of Coventry Mall is mostly empty these days.

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