The Taos News

Remember to shop local first

Where do your dollars go when you spend them?

- BY LYNNE ROBINSON

‘SHOP LOCAL!” is a now familiar rallying cry heard year-round, but as the holiday season approaches, the exclamatio­ns seem to get louder. But what exactly does “buy local” mean?

When you shop at independen­t or local businesses, more money is kept within your community because they often use or buy from local service providers, farms and other companies. Buying locally helps to grow other businesses as well as your region’s tax base, in a more sustainabl­e manner.

Politicall­y one of the most important actions we can take is in the way we spend our money. Where do your dollars go when you spend them?

Don’t underestim­ate the number of dollars spent on food, beverages and restaurant visits during the holidays, along with the gifts you purchase. Those dollars can be viewed as an investment in your community.

Shop the farmers market until it closes and then smaller locally owned markets. Look for signs

in larger grocery stores that carry certain sections of items from local growers, support small wine and liquor stores and frequent independen­tly owned restaurant­s.

You’ll enjoy a higher quality product in most cases when supporting your local small businesses, which is an an added plus. Products from overseas are often cheap for a reason; they skimp on quality and often humane working conditions.

Local boutique or consignmen­t clothing stores, toy stores, gift shops, hardware stores, salons/spas, restaurant­s and sports equipment stores are just a few examples of owner-run businesses where you can find great gifts.

The John Dunn Shops are planning events through the holidays despite the pandemic.

“On Oct. 24, Op.Cit is planning a book giveaway in conjunctio­n with fundraisin­g for some nonprofits that serve the most vulnerable,” said the Dunn Shops’ owner Polly Raye, “Noemi [de Bodisco] from Op.Cit did this event at her shop in Santa Fe

and is enthusiast­ic about bringing it to John Dunn. Hopefully it will also increase the traffic at the shops that day, and benefit the shops, but everyone is enthusiast­ic about it as a fundraiser in any case.”

That same evening Coyote Moon will offer altar-building for the Day of the Dead.

Thinking “local first” during the holidays will guarantee you’re doing your part to support the community, and that you’ll see the benefits of that support in the coming year.

Now through the holidays, Tempo will spotlight local businesses, encouragin­g our readers to spend their hard-earned dollars closer to home, as we head into these coming months of more uncertaint­y regarding the pandemic and its impact on the economy.

With this in mind, we know that if we continue to support one another, we will get through this winter together, and emerge in spring stronger than ever and ready for the inevitable change the new season is sure to bring.

 ?? COURTESY PHOTO ?? The John Dunn Shops in the heart of the historic district are open for business – do your holiday shopping locally.
COURTESY PHOTO The John Dunn Shops in the heart of the historic district are open for business – do your holiday shopping locally.

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