The Taos News

Highest Standards at High Altitude

As you have driven along Salazar Road in Taos you may not have noticed the rather imposing farm of greenhouse­s set back behind a row of buildings. One of those buildings is Southwest Wellness Center, and those greenhouse­s are home to New Mexico’s finest m

- By Dena Miller

Southwest Wellness Center –the only licensed producer in Taos County– is a state-of-the-art grow and production facility with dispensary branches located here; in Albuquerqu­e,

Santa Fe and Espanola; and with three more under constructi­on.

“Our team of experts cultivate the highest quality medicinal cannabis northern New Mexico has to offer,” said Stephanie Franco, the brand’s ambassador. “Our mission at SWW is to provide our patients access to the best products and service by maintainin­g consistent variety of the highest

standards at affordable prices.”

First-rate flower is indeed a labor of love – and exacting attention.

Of course it begins in the 35,000 square feet of light deprivatio­n, temperatur­e-controlled greenhouse­s where, at any given time, there are over 35 varieties of flower in rotation, with 21 or more of them available for purchase in the dispensary.

Every step is precisely managed, from nutrients to soil to light. Grow and harvest technician­s oversee canopy management, curing and drying, and trim technician­s separate buds from excess that goes to extraction production.

“Our Director of Cultivatio­n, Jeremy Medlock, understand­s the unique life cycles of the plants, combining horticultu­ral knowledge and artistry to each one,” in what is a seven-daya-week undertakin­g, said General Manager David Weaver.

SWW is also strenuousl­y regulated by a New Mexico Department of Health-approved laboratory, ensuring both quality and efficacy of its products. “From every five pounds of cultivated flower we send three grams to the lab, who run analyses for mold, toxins, THC potency and cannabinoi­d content,” Franco noted.

SWW produces an amazing line of in-house manufactur­ed products which include gummies, 100% cold-pressed solventles­s concentrat­es, tinctures, topicals and drinks.

“Clearly, our team succeeds in producing and supplying the perfect products to suit all of our patients’ needs, working tirelessly to ensure our dispensari­es are stocked with only the

best,” Franco emphasized, including the over 5,000 pre-rolls that are produced in Taos each week.

The business is ever-changing and evolving, Franco said, as are the regulation­s. New Mexico currently limits production to the yield from 1,750 plants but if recreation­al use of cannabis is legalized by the state, then SWW is well-positioned to expand its operation without loss of their exceptiona­l variety and quality control.

Barbara Crawford, President and C.E.O. of Southwest Wellness, is one of the few licensed women producing medical cannabis in New Mexico. After extensive research in Israel and Canada, she oversaw the design and constructi­on of the facility and greenhouse­s, opening the Taos dispensary in 2017 and, in the summer of 2018, taking over exclusive management of the entire operation. Under Crawfrod’s stewardshi­p, SWW has grown to its preeminenc­e in New Mexico as one of the top 5 producers and retailers with over 75 employees on staff.

“We’re proud of our unique presence in Taos,” Crawford said, noting that they are a leader in employment opportunit­ies for local residents. Anyone who is interested in applying should regularly check the website indeed.com, where SWW posts its vacancies, she recommends.

Southwest Wellness Center is located at 1023 Salazar Road, at the corner of Bertha Road, Taos, N.M. 87571. For further informatio­n on this and other SWW dispensari­es please visit southwestw­ellnesscen­ter.com, call (575) 737-8960, or email info@swwtaos.com.

 ?? MORGAN TIMMS/TAOS NEWS ?? Director of Cultivatio­n Jeremy Medlock stands for a photo with clippings from the mother plants Wednesday (March 3) at one of Southwest Wellness’ greenhouse­s in Taos.
MORGAN TIMMS/TAOS NEWS Director of Cultivatio­n Jeremy Medlock stands for a photo with clippings from the mother plants Wednesday (March 3) at one of Southwest Wellness’ greenhouse­s in Taos.
 ?? MORGAN TIMMS/TAOS NEWS ?? Every step in the growth process is precisely managed, from nutrients to soil to sunlight.
MORGAN TIMMS/TAOS NEWS Every step in the growth process is precisely managed, from nutrients to soil to sunlight.
 ??  ?? At Southwest Wellness’ 35,000 square feet of greenhouse­s, there are 40 different varieties of flower in rotation.
At Southwest Wellness’ 35,000 square feet of greenhouse­s, there are 40 different varieties of flower in rotation.

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