Ci­tadel Fed­eral Credit Union open sec­ond area lo­ca­tion

The Times Herald (Norristown, PA) - - BUSINESS -

WEST NOR­RI­TON— Don’t go look­ing for Ci­tadel Audubon’s dy­namic look­ing new branch of­fice near Chickie’s and Pete’s Crab House and Sports Bar, Audubon Ale House, the old Audubon Inn that is now a law of­fice, or any other prom­i­nent spot in Audubon.

That’s be­cause even though one of the area’s most pow­er­ful credit unions is us­ing Audubon as a ge­o­graph­i­cal bench­mark for its sec­ond Mont­gomery County out­post, the branch is not ac­tu­ally in Audubon, but in Jef­fer­son­ville, West Nor­ri­ton.

You may have al­ready mar­veled at the spiffy stone-faced struc­ture with the dis­tinc­tive red roof, spruc­ing up the once drab cor­ner at West Main Street and Trooper Road, right next to the new Wawa.

“I know some peo­ple re­fer to this area as Jef­fer­son­ville and some as Trooper, but we were given an Audubon mail­ing ad­dress and we use Ci­tadel Audubon on our web­site,” ex­plained spokesper­son Yvonne Wright. “We’ve been com­mu­ni­cat­ing that we’re at the cor­ner of Trooper Road and Ridge Pike. I know it’s a twom­ile dis­tance from Audubon, and it’s the Audubon exit off of Route 422 that will es­sen­tially take you to Audubon. The name Audubon will at­tract peo­ple not only from this area, but also Col­legeville and places like that.”

The Ex­ton, Ch­ester County-based credit union with a foun­da­tion built on steel as a sav­ings and loan ven­ture for steel mill work­ers in the 1930s first made in­roads into Mont­gomery County last Novem­ber, with a branch at the cor­ner of Swede Road and Ger­man­town Pike in East Nor­ri­ton.

While that de­but in­sin­u­ated it­self into an ex­ist­ing va­cant build­ing that had once housed Citi­corp and a string of other fi­nan­cial in­sti­tu­tions, the West Nor­ri­ton Ci­tadel takes full ad­van­tage of a fresh-from-the-groundup ap­proach, of­fer­ing a more un­equiv­o­cal ap­pre­ci­a­tion of the sig­na­ture Ci­tadel look, ris­ing up side-by-side with the long-awaited Wawa.

“This build­ing is more of the tra­di­tional feel for Ci­tadel, with the aes­thet- ics of the red roof and the stone,” Wright said. “The branches that we build from the ground up will have more of this mod­ern look.”

Hav­ing Wawa as a next door neigh­bor was just an added bonus, noted Steve Miller, vice pres­i­dent of re­tail de­liv­ery.

“Wawa wasn’t the pre­dom­i­nant rea­son we chose this lo­ca­tion. We al­ready had a strong mem­ber­ship base in this com­mu­nity, with a lot of peo­ple who work here but live in Ch­ester County, so it made sense for us to make it more con­ve­nient for our mem­bers by putting in another lo­ca­tion,” Miller said, adding that a Pottstown branch was set to open next month. “With all the new of­fices we’ve been build­ing, peo­ple start to rec­og­nize it as a Ci­tadel long be­fore we even have signs out.”

The West Nor­ri­ton lo­ca­tion of­fers some­thing else not found at East Nor­ri­ton, or at any other Ci­tadel branch at the mo­ment: Ex­press Bank­ing Ma­chines, sit­u­ated inside the bank and duly har­mo­nized with the ex­te­rior ATMs as well.

“We have two Ex­press Bank­ing Ma­chines for cus­tomers to con­duct their own trans­ac­tions for de­posit­ing mul­ti­ple checks and cash or trans­fer­ring funds. It gives you the abil­ity to see your en­tire ac­count pro­file, es­sen­tially,” ex­plained branch man­ager Fal­lon Maloney. “The ATM ma­chines out­side also run on the new tech­nol­ogy, as op­posed to the tra­di­tional ATM ma­chines.”

West Nor­ri­ton was cho­sen to test drive the con­cept, Miller al­lowed.

“We will see how suc­cess­ful it is, how mem­bers adapt to it and get feed­back from them to see how we will dis­trib­ute them,” he said. “One of the nice things about it is that if you’re strug­gling to get to a lo­ca­tion be­fore we close, you now have the added flex­i­bil­ity to make loan pay­ments after hours.”

From its hum­ble roots in a lit­tle tin box tak­ing de­posits and pro­vid­ing loans for Lukens Steel work­ers at the tail end of the Great De­pres­sion, Ci­tadel Fed­eral Credit Union has grown to 19 branches in Ch­ester, Mont­gomery and Delaware coun­ties, with one due to open in Bucks County next year.

“As the story goes, a cou­ple of steel mill guys in 1937 de­cided ev­ery week they’d put a dol­lar in a tin box and if somebody needed a small loan to help them they’d agree to bor­row it and pay it back,” said Ci­tadel Pres­i­dent and CEO Jeff March at the launch­ing of the East Nor­ri­ton branch. “From that small tin box we’ve got­ten to where we are to­day, to $2 bil­lion in as­sets.”

Through Oct. 15, new check­ing ac­count cus­tomers at Ci­tadel Audubon will earn up to $200 in Visa gift cards, with a min­i­mum $100 de­posit.

Ev­ery Ci­tadel ac­count in­cludes a debit card, on­line bank­ing, mo­bile bank­ing, eS­tate­ments, check copies and more, with per­sonal at­ten­tion, mi­nus the fees of other banks, Wright said.

“We of­fer con­sis­tently higher rates on de­posits, lower rates on loans, hon­est and fair fees, all de­liv­ered with out­stand­ing cus­tomer ser­vice. Our ex­pan­sion into Mont­gomery County is fur­ther tes­ta­ment to our cus­tomers that we’re com­mit­ted to pro­vid­ing the very best value, both in terms of the low cost of bank­ing and the con­ve­nience of hav­ing Ci­tadel branches where cus­tomers live and work.”

Follow Gary Puleo on Twit­ter@Mus­tangman48.

Gene Walsh / Times Her­ald Staff

Mar­ket­ing man­ager Fal­lon Maloney shows Steve Miller how to use Ci­tadel’s Ex­press Bank­ing Ma­chine inside the new Ci­tadel Bank in West Nor­ri­ton.

Newspapers in English

Newspapers from USA

© PressReader. All rights reserved.