The Times Herald (Norristown, PA)

Singletary

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of his Virginia residence.”

At this point in the investigat­ion, what’s the money lesson for those of us watching all of this unfold? How can we relate this to our everyday lives?

How about this: Why do so many people have a need to show their wealth?

One Princeton University economic researcher examined the need for people to flaunt their financial status. In a 2004 paper, Ori Heffetz wrote, “In the signaling game we call life, when deciding upon a course of action, we consider not only the direct effects of our choice on our welfare, but also the indirect (or social) effects resulting from society observing our choice.”

I’ve often heard people say that they look forward to the day they can buy a certain luxury-brand car. But practicall­y speaking, the goal of a vehicle is to get you from point A to point B. So why does it matter so much about the make of the car if everything else is equal in terms of reliabilit­y and safety?

It matters to many because it signals they’ve arrived at some destinatio­n point of social standing. It’s a sign of success. People like to tell themselves that their BMW, Mercedes or Range Rover is far superior to other vehicles. But on Consumer Reports’ 2017 list of the 10 most reliable cars, half are priced under $30,000.

Often the motivation behind a purchase is the desire to draw attention to the appearance of affluence. If a Timex watch tells the same time as a Rolex, why then are we impressed with the higher-priced timepiece?

In his 1899 book “The Theory of the Leisure Class,” American economist Thorstein Veblen coined the term “conspicuou­s consumptio­n” to describe wealthy people who broadcast their bountiful life and attempt to boost their reputation by purchasing expensive things.

“Conspicuou­s consumptio­n of valuable goods is a means of reputabili­ty to the gentleman of leisure,” Veblen wrote.

But conspicuou­s consumptio­n is now not limited to the rich. People who can least afford to show their wealth are doing so nonetheles­s. And they are doing so at the expense of a secure retirement or having savings for a financial emergency.

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