The Times Herald (Norristown, PA) - - LOCAL NEWS -

Photos and text from wire ser­vices a more im­por­tant role as of the last few years,” Jack Lang, an in­flu­en­tial for­mer French cul­ture min­is­ter who now heads the Arab World In­sti­tute in Paris, said in an in­ter­view.

Ker­ing and LVMH — the huge par­ent com­pa­nies for brands such as Saint Lau­rent, Dior and Vuit­ton as well as many Cham­pagnes and spir­its — have a near stran­gle­hold on the lux­ury mar­kets in ev­ery global re­gion and jointly had sales of $58 bil­lion in 2016.

“For­eign cit­i­zens might rec­og­nize France now by its brands and names... that’s a good thing. It’s an open­ing. This path will lead them to writ­ers; to the tech­nol­ogy that’s ad­vanc­ing in many do­mains,” added Lang.

Lang said that over the last decade the French state has cut fund­ing to the tra­di­tional means of pro­mot­ing French lan­guage and cul­ture abroad, such as the Lycee Fran­cais schools, amid the dom­i­nance of the English lan­guage.

The chefs, de­sign­ers and cu­ra­tors are very much aware that they are mod­ern day cul­tural am­bas­sadors.

“The Lou­vre Abu Dhabi is... recog­ni­tion of French ex­per­tise and the renown of the Lou­vre mu­seum. So, yes, we are both very proud that the Lou­vre name bears these val­ues (as) a new way for France to speak to the world,” Lou­vre Pres­i­dent Jean-Luc Martinez told The AP.


Jalal Bushra Al Fadal from Su­dan takes a selfie, dur­ing the pub­lic open­ing day of the Lou­vre Mu­seum, in Abu Dhabi, United Arab Emi­rates, Satur­day.

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