Whole Foods Mar­ket to open Wed­nes­day

The Times Herald (Norristown, PA) - - BUSINESS - By Gary Puleo gpuleo@21st-cen­tu­ry­media.com @Mus­tangMan48 on Twit­ter

LOWER GWYNEDD » The North Wales store we first learned to love as Fresh Fields back in the early ’90s closed its doors for good on Sun­day, mak­ing way for a Whole Foods Mar­ket de­but in Spring House at 9 a.m. Wed­nes­day.

“We have cus­tomers that have sup­ported us all these years and I think they will be in awe when they get to Spring House,” said store man­ager Drew Gold­schmidt, who had man­aged the North Wales store for the last three years.

Like the rest of the North Wales crew, he is mak­ing the tran­si­tion to the new store at 1111 N. Beth­le­hem Pike, Spring House, which is nearly twice the size, of­fer­ing ameni­ties ga­lore that would not have been pos­si­ble with­out the move to a new lo­ca­tion.

“Peo­ple loved the em­ploy­ees at North Wales and they’re all com­ing to Spring House, plus we added an­other 50 peo­ple, who shop­pers can trust to help them get their prod­ucts. That was al­ways a big thing at North Wales and we hope to bring that to Spring House,” said Gold­schmidt, who is well ac­quainted with the 39-year-old up­scale chain’s growth and in­no­va­tions, hav­ing helped launch the Ply­mouth Meet­ing Mall store in 2010.

Sur­round­ing cus­tomers with trans­parency re­gard­ing what they’re buy­ing is a trend that’s been am­pli­fied by the po­ten­tial of the new space, he al­lowed.

“We al­ways try to one-up the next store and do bet­ter, es­pe­cially when think­ing about the shop­per’s con­ve­nience, with our grab-and-go-items and new self-serve pizza. We un­der­stand

SUB­MIT­TED PHOTO

Whole Foods Mar­ket opens Wed­nes­day in Spring House.

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