The Times Herald (Norristown, PA)

Discounted movie subscripti­on service MoviePass shuts down

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NEW YORK >> MoviePass, the movie ticket subscripti­on service that allowed subscriber­s to buy up to three movie tickets per month for a small fee, shut down Saturday. Its future is unclear. Helios and Matheson Analytics, the parent company of MoviePass, said Friday in a release that it was interrupti­ng service for all its subscriber­s because its efforts to seek financing have not been successful.

It says it’s “unable to predict if or when” MoviePass will continue. The company says it’s planning to study all options including the sale of the company in its entirety.

MoviePass drew in millions of subscriber­s, initially luring them with a $10 monthly rate. But that proved unsustaina­ble. Because MoviePass typically pays theaters the full cost of tickets — $15 or more in big cities — a single movie can put the service in the red. The company was forced to make changes. Those efforts, however, never stopped the losses.

In a letter posted to subscriber­s on its website, Mitch Lowe, CEO of MoviePass, wrote,” In August 2017, MoviePass began a transforma­tion of the movie going industry by introducin­g its low monthly price subscripti­on service. Since then, others in the industry have followed our lead. “

MoviePass said it will be providing subscriber­s with “appropriat­e” refunds for their period of service already paid for. Subscriber­s will not need to request a refund or contact MoviePass customer service to receive a refund. Subscriber­s will not be charged during the service interrupti­on, according to the website.

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