The Times Herald (Norristown, PA)

Hit pause before taking automated investment

- By Rich Wesselt For MediaNews Group

Chances are you have grown accustomed to robots and automation in your day-to-day life, from the googly-eyed bot roaming the aisles of local grocery stores to the automated answering service that greets you when you call your bank. For the sake of efficiency and convenienc­e, most of us have automated more and more of our daily lives.

There are many shades of meaning we can apply to the word automation, but I think the third definition offered by Merriam-Webster captures how it is used in the average person’s life: the “automatica­lly controlled operation of an apparatus, process, or system by mechanical or electronic devices that take the place of human labor.”

In the financial services world, we have begun to find ways to automatica­lly control the operation of many processes and systems — including investing. Often referred to as robo-investors, automated investment advice is provided by services that automatica­lly create and manage an investment portfolio for people.

Automated investment advice works like any online service requiring a sign-up: You first create an account and provide basic details about who you are. Then, you provide further details about your financial status and goals, your income and debt, and your risk tolerance. The robo-advisor — really a digital algorithm — gets to work creating an investment portfolio for you. The service continues to quietly manage your portfolio, without ever involving a human being.

These services tempt new investors with a few features. They require no or low minimum investment­s to get started, users incur few fees and accounts are available for review any time of day or night and anywhere you can get an Internet connection.

Though it seems to have ridden in on a wave of smartphone­s and digital banking tools, this technology isn’t new. Financial advisors, wealth managers and financial planners have used automation for portfolio management and automatic rebalancin­g for nearly 20 years.

So, what is fundamenta­lly different about modern robo-investing? Let’s look back at what we’ve discussed so far: Automation takes “the place of human labor.” Robo-investors manage your investment portfolio “without ever involving a human being.”

In other words, automated investment advice removes the human element in financial planning.

Notably, some automated investment advice services offer “premium” packages that provide access to human financial advisors. Offering this as a service for higher-priced accounts belies the value we all — even robo-advisor services — place on the human element in critical decision-making. There are few decisions we weigh more carefully than where and how to spend and grow our hard-earned money.

When you eliminate human interactio­n in investing and only look at the process through robo-investing, we see what is lacking is the human touch. Financial advisors not only have a wealth of experience to draw on, but they can help individual investors overcome irrational thinking or make better decisions. Put simply, the ability to sit with somebody and receive a thoughtful check on your emotions is valuable. In fact, it is as valuable as the fundamenta­l computer-based investment models.

Often, investors make decisions psychologi­cally, not with perfect logic, and it’s those decisions that typically get investors into trouble with their overall rate of return. Many studies have shown that investors typically sell during a panic and will not buy when they are afraid, thus reducing rates of return dramatical­ly. A good financial advisor will help a client handle the tough times. They will use the entry points provided by down markets to add to the overall portfolio in a timely manner.

Also, in my more than 30 years in the financial services business, I have found that part of being a good advisor is listening. Clients sometimes have issues on their minds such as how they’re going to fund their children’s education, a job loss, a home improvemen­t project, early retirement or a layoff. Sometimes, they just want to talk about these things, and talking through a financial problem sometimes makes the client feel better — even if I can’t offer a perfect solution. It would be my opinion that when clients feel good, they perform better

 ?? MEDIANEWS GROUP FILE PHOTO ?? Rich Wesselt is founder and principal of Wesselt Capital Group.
MEDIANEWS GROUP FILE PHOTO Rich Wesselt is founder and principal of Wesselt Capital Group.

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